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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The steps below will help you create a broadcast TV channel for your nonprofit on Ustream (see Stand Up To Cancer’s Channel ). 5) Start broadcasting! Think about that for a second.

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The Essential Tech Elements for Virtual Fundraising Events

Nonprofit Tech for Good

You’ll need a livestream platform for your virtual event if you are going to broadcast videos, live presentations, a combination of both, or if you want to pre-record a presentation but still make it appear live. For some situations, this can be a fine solution that allows you to reach more of your audience at the same time.

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Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M

Greater Giving

But Cate and Steven didn’t want virtual guests to feel left out, so they broadcasted parts of the live program on the virtual livestream. What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? Making Virtual Guests Part of the Fun. Woodland Park Zoo.

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Reaching Diverse Audiences Through Innovation and Mobile-First Strategies

Forum One

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.

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How to Create a Nonprofit Fundraising Events Strategy for 2022

Nonprofit Tech for Good

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions. Virtual and Hybrid Concerts.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Research your local radio, broadcast television (ABC, NBC, CBS, PBS, etc.)

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