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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. And of course, it all starts with the brain. What’s your story?

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How Nonprofits Can Tell Powerful Stories Through Data Visualization 

Allegiance Group

“ Numbers have an important story to tell. According to John Medina, author of Brain Rules , we retain 10% of its information three days after reading text. Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services.

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10 Design Tips for Awesome Nonprofit Online Presentations

Nonprofit Tech for Good

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Be succinct: The less you have on a slide, the more your audience will remember. 3) First slide.

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Can Stories Be Data?

Beth's Blog: How Nonprofits Can Use Social Media

Your numerical data can tell stories , but can stories be data that leads to continuous improvement? I may start with numbers, but the process of collecting anecdotal information or stories in a structured way from your audience/stakeholders can help you generate insights about what those numbers actually mean.

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4 storytelling tips to inspire and engage your nonprofit audience

Candid

In fact, our brains are hardwired to respond to stories. This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. Tell stories to meaningfully engage and form genuine connections with your supporters. It’s human.

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Active Training: To Get Nonprofit Audiences Engaged, Keep Them Moving

Beth's Blog: How Nonprofits Can Use Social Media

Keeping nonprofit audiences engaged during training can improve your outcomes. I planned for this by incorporating an after-lunch energizer that used movement to get people’s brains going. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. Keynote at the Social Good Brasil Conference.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.