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Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. And of course, it all starts with the brain. What’s your story?
“ Numbers have an important story to tell. According to John Medina, author of Brain Rules , we retain 10% of its information three days after reading text. Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services.
By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Be succinct: The less you have on a slide, the more your audience will remember. 3) First slide.
Your numerical data can tell stories , but can stories be data that leads to continuous improvement? I may start with numbers, but the process of collecting anecdotal information or stories in a structured way from your audience/stakeholders can help you generate insights about what those numbers actually mean.
In fact, our brains are hardwired to respond to stories. This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. Tell stories to meaningfully engage and form genuine connections with your supporters. It’s human.
Keeping nonprofit audiences engaged during training can improve your outcomes. I planned for this by incorporating an after-lunch energizer that used movement to get people’s brains going. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. Keynote at the Social Good Brasil Conference.
The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.
These days, Landis is the growth partner at Emergence Capital, where he helps tell the stories of the firm’s portfolio companies. The job of a story pitch is weaving a good narrative around these figures. And from those connections, we create a story. Connect the dots. Our job is to connect the facts and fill in the holes.
They obsess over things like: Will my audience like my material? How do you make a good joke/story stick? Likewise, if the stories you tell don’t resonate, people won’t care about the point you’re trying to make. Because of these similarities, there’s a lot we can learn from comedians about how to tell a good story.
This simple word change has huge implications on gaining the attention and support of audiences. NPOs often struggle with when to use numbers and statistics to demonstrate how large a problem is versus highlighting individual stories of those affected. Play to Emotions With Identifiable Victim Effect.
Your Who : Your Audience. Human brains engage, absorb, and remember stories better than any other form of communication available. . Human brains engage, absorb, and remember stories better than any other form of communication available. . You really only a need a few solid stories a year.
In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.
There are primitive parts of your brain that control your reaction to threats on your reputation, making these reactions extremely difficult to control. What happens in our brain. When you think about negative consequences, a part of your brain, the hypothalamus, activates and triggers the pituitary gland to secrete the hormone ACTH.
That’s the power that story holds. Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. As the old saying states, “Those who tell the stories rule the world.” ” Why are stories so effective? It’s brain science.
You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. For example, our brains are hardwired to involuntarily respond to seeing or hearing our own names. A/B testing is the process of sending two versions of an email to two similar but separate audiences.
Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. While all three approaches communicate the same story to the audience , the tone or language changes how the nonprofit connects or attracts the audience.
ways to tell stories in just a few seconds. Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Help , a nonprofit dedicated to helping other nonprofits tell their stories through film and video.
She even crowdsourced some of the responses via Twitter - a fun way to get a bit more brain power out of the process of blogging! Read the answers to those questions and more of the story on Debra’s blog here. She deals with these five questions: It’s not safe! What about the BU Craigslist killer?
Fortunately, the very make up of the human brain offers some potential avenues for increasing engagement in a digital environment and producing a far more satisfying experience overall. When we are engaged in stimulating activities, the brain releases dopamine , a neurotransmitter that leaves us feeling positive and happy.
It's worth recapping some of the events that stuck in my brain. Dr. Sadik has worked on women's health for many years in the UN system and mentioned her unsuccessful audience with the Pope (I assume John Paul II) on some of the policies coming out of the UN's Population and Development conference in Cairo in the 1990s.
Using the internet and social media as a vehicle to tell stories is an approachable, inexpensive, and effective way to engage your audience (Check out NTEN's social media and storytelling web seminars series for the juicy details.) KRS1 was the brains behind Boogie Down Productions, and he was a master storyteller. Be creative.
Read the first post on overcoming the fear that your story doesn’t matter. . By identifying and addressing limiting beliefs that you may face, you can train your brain to approach tasks with more confidence, creativity, and enthusiasm. Stop taking your story for granted. Playing small. What does playing small mean?
As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Be clear on: Your target audience. Where does your target audience spend their time online? No matter the platform, your best bet for moving supporters to take action is to tell a compelling story. Where do they live?
This should include your ideas for topics, the stories you need to communicate effectively and inspire supporters to take a desired action, and any assets you’ll need to support the content pieces. . When you write all of your content at one time, it helps your brain switch into that gear. Then make time to execute them. .
He told many stories about different corporations and how empathy has made the successful. He talked about how empathy is felt in the limbic part of brain. Dogs have an under developed limbic brain and thus feel empathetic all the time, while iguanas don't feel empathy because they bump into each other.).
Amanda Foley is a writer and marketing associate at audience.io , a New York and London based audience development company. Once you’ve racked your brain and come up with a couple of potentially perfect ideas, you then have to figure out if the domain name is actually available. “In What’s your domain story? io” as well.
Use Fundwriter to write for your internal and external audiences. I find the “ Thank You – Story Driven ” model. Success story – Enter key details or plot points of a story that demonstrates the organization’s impact. Let’s give it a try! Impact – Describe some of your successes.
For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.
They represent gray areas which may not be true today, but their tomorrow is an unwritten story. ANNs are inspired by the structure and function of the human brain. You can’t provide relevant products and services to your audience without a deep knowledge of what they need. Here is my disclaimer.
a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. ” His story was of about the speed and influence of modern connections. I call it slow social media.
As you go about your day-to-day tasks, take time to notice the stories you are telling yourself about your work. Even if it is just a 10-minute breather between meetings, giving yourself the time to step away and “turn your brain off” for a bit is a key to staying effective, productive, and (most importantly) happy in the work you do.
They want their content to tell a story and to use data to show that their activists and donors are making a real impact on the ground. Coleman says “content is not a feature, it’s an experience,” a concept that has also been discussed by Kristina Halvorson of Brain Traffic.
Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. When humans hear a story, the chemicals cortisol, dopamine, and oxytocin are released in our brains—the chemicals that form memories, keep us engaged, and deepen our relationships. It doesn’t have to be fancy!
When we launched the annual challenge four years ago, nonprofits and libraries were just picking up on the power of digital stories. If you want to make your story to pop with data, try infographics and maps. and covered every stage of production from finding your story to distribution. Want to move your images into motion?
1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. For example, Ana-Marie Jones from Card Can Help shared how her small agency has implemented an effective social media strategy. I was able to capture some of her story with a FLIP camera.
He is an amazing speaker, great stories, beautiful visuals , funny, and a mix of solid principles and practical information. One can always learn so much for watching a good speaker! My point is that movement gets blood flood to brain and people wake up if they’re in an information overload coma).
In this guide, we’ll highlight the following tips to help you improve your nonprofit website’s emotional appeals: Tell compelling stories. Understand your audience. Note the strategies used in each example that may also appeal to your audience. Tell compelling stories. Tell compelling stories.
Share Your Story: ROI, Social Media, Nonprofits. But it is always a good exercise to make your brain think in a different way. Defined Audience. Here's how I've documented all the social media fundraising campaigns: Objective and Audience. ROI Story Telling. View more presentations from kanter. Document on the fly.
To successfully compete for those brain cycles, we've found four characteristics of successful mapping projects, whether the products are fixed images or interactive applications: 1. The keys here are message, audience, format of presentation and expected outcome – use these to tame your data into understanding.
They're investigating how short, 140-character contributions can build upon each other to create a non-linear narrative – like a Choose Your Own Adventure story or a game of Consequences. The story is line is being summarized regularly on the blog. Just tweet your line of the story to @youropera. Here's Act 2.
Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. The result was an 800 page book of narratives, pictures, stories, and much more that will now be part of the library’s collection.
The power of stories Why stories? Stories have a unique capability to connect deeply with people. In a world bombarded with information, a well-told story cuts through the noise and resonates with the heart. Pattern recognition: A storytelling superpower Our brains are wired to recognize patterns.
You know that telling your story is an important way to connect your nonprofit with your constituents and move people to action, but HOW?! Joe is the principal author of the Digital Storytelling Cookbook , Digital Storytelling: Capturing Lives, Creating Community and his newest book, Seven Stages: Story and the Human Experience.
As so many have said — far more eloquently than me — the invasion of Ukraine is a story that impacts all of us, whether we’re on the ground there or not. My brilliant colleagues put together a story on how the tech industry is responding to Russia’s invasion of Ukraine ; I urge you to read it. Deal of the week.
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