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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. So is almost every other nonprofit.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Book Review: Nonprofit Storytelling in a Digital Age

Beth's Blog: How Nonprofits Can Use Social Media

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. In a digital age where there is so much online available online and attention is your supporter’s most precious resource, are you saving or seizing it?

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” Move Beyond SWOT Sharon explains the book’s premise like this. The Cirque audience sits under a striped big top. The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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How To Transform Relationships And Unleash Positive Results

Eric Jacobsen Blog

The book will show you how to identify self-deception and reverse its impact on personal and professional relationships — a critical skill in our polarizing times. The new edition of the book applies fresh insights into timeless concepts with a broader, more diverse set of characters. Leadership and Self-Deception is that mirror!

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences.