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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Read on to learn how to best track and report on your key performance indicators (KPIs). Pillar: Membership Growth and Engagement What to track?

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2 Social Media Metrics Your Nonprofit Should Be Tracking

Classy

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. . Two relatively recent social metrics worth monitoring are saves and shares. The same is true for your audience.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Creating blog content.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

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