M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. ” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo. Do any of your members have their own channel?

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. Phase 1: Identify Your Audience, Partner(s) & Content.

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Raise Fund Phase Audience 332

Association Analytics

FEBRUARY 20, 2024

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

Create 169

Create Strategy Associations Registration 169

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

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Practice Organization Nonprofit Content 36

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

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Audience Data Profile NTEN 92

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. This means including clear content on your site and helpful resources like blogs, case studies, and whitepapers to inform your supporters. Understanding user intent and your audience. Deep knowledge of writing well.

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Content Channel Search Case Study 52

Twenti - Digital Marketing For Nonprofits

MAY 22, 2020

Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A lot goes into making a youtube channel great, and these nonprofits demonstrate that. These channels are great sources of information on their cause and inspiration for your own.

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YouTube Channel Cancer FAQ 52

Association Analytics

JUNE 25, 2024

It can be helpful to divide the types of communications you’re sending into five different campaigns with specific messaging for each. By segmenting based on member type and tenure you can tailor messages to specific audiences. You may find more success using different channels, message timings, and segmentation strategies.

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Campaign Associations Channel Retention 169

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. But those basics only set the foundation of your blog.

Practice 52

Practice Arkansas Spam Nonprofit 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

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Marketing Strategy Channel Rate 99

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. Here are 4 tips to help you plan a successful massive fundraising event. Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.

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Tips Fundraising Management Cancer 318

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Fundraising.

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Mobile Digital Fundraising Advocacy 130

Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. There are multiple ways to help your nonprofit do more with less.

Social Media 95

Social Media Content Ideas Media 95

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Be sure to tailor your messaging to each channel.

Communication 90

Communication Campaign Channel Measure 90

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

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Los Angeles Google Audience Yahoo 105

Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 273

The Modern Nonprofit

JANUARY 2, 2024

With the help of impactful testimonials, you can turn compelling narratives into a driving force for your mission. In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward.

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Story Guide Support Analysis 104

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use a call-to-action.

Video 100

Video Support Tips Audio 100

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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Storytelling Audience Channel Story 45

EveryAction

AUGUST 25, 2022

In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Advocacy helps your supporters feel connected to your work, and it’s an especially valuable way to build strong relationships if donating isn’t an option for them.

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Advocacy Digital Fundraising Channel 130

M+R

SEPTEMBER 10, 2024

That, combined with the sunsetting of emergency government funding provided during the pandemic, means more people than ever are turning to their local food banks for help with food. The increased volume of email helped keep that revenue steady. Diversify your channels Continue to grow investment on ads and try out new channels.

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Benchmark Hunger Advocacy Channel 64

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Let’s begin.

Online 52

Online Associations Metrics ROI 52

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. In this guide, we’ll walk through common event formats and considerations to help your nonprofit plan events that supporters will want to attend again and again.

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Work Poll Virtual Audience 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? What are the right tools to help measure success? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. By Sacha Evans.

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Social Media Channel Difference Media 122

Greater Giving

AUGUST 8, 2024

We’ve got superhero solutions to help you conquer these challenges: Challenge: Volunteer Vacancy Volunteers are the heart and soul of any successful school fundraising effort. Multi-Channel Marketing: Utilize a variety of communication channels – social media, email marketing, and school newsletters – to reach your audience.

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Challenge Fundraising Student Volunteer 52

Bloomerang

JUNE 3, 2024

As a result, it means they have to genuinely engage their audiences. User-generated content (UGC) is a powerful approach for nonprofits to engage meaningfully with their audiences. This type of content can be anything from blog posts to social media images and videos. Some of those approaches include the following.

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Generation Content Nonprofit Social Media 78

M+R

APRIL 24, 2024

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience. These were workshops at Cause Camp , Global Giving , and the Hartford Foundation.

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Interaction Audience Poll Tools 82

Qgiv

JUNE 29, 2021

We’re here to help! To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. Scheduling software can make posting on social media far less time consuming and help you stay organized. The good news? Check out some of our favorites!

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Social Media Tools Media Create 89

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. Online giving is one of the fastest-growing donation methods. Let’s get started.

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Mail Integration Digital Strategy 75

Greater Giving

JULY 25, 2024

In this blog post, we’ll explore key strategies to transform your fundraising event into a gold medal performance. Identify your target audience, whether it’s current donors, potential supporters, or the general public. Identify your target audience : Determine who you want to reach and tailor your messaging accordingly.

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Classes Create Fundraising Train 52

M+R

JUNE 18, 2024

We expect that determining how much revenue a specific creative, audience, or vendor drove won’t be available, which is going to make optimizations much more challenging. This is also a good time to look at your attribution model and consider investing in media mix modeling to help you evaluate performance across platforms without cookies.

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Alternative Google Audio Test 105

Qgiv

SEPTEMBER 4, 2024

The donor life cycle provides your nonprofit with a way to organize your donors into different stages of engagement to help you get better results. It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money.

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Donor Guide Retention History 52

Greater Giving

JUNE 27, 2023

In this blog post, we will explore what consignment auction packages are and provide valuable tips on how to select and promote them at nonprofit fundraising events. Consider the cause you support and choose packages that resonate with your audience and supporters. What is a Consignment Auction Package?

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Sponsor Conservancy Captivate Channel 75