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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month.

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Beyond Personas: Data-Driven Audience Insights and How to Use Them

M+R

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

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Top 5 Nonprofit Youtube Channels

Twenti - Digital Marketing For Nonprofits

Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A lot goes into making a youtube channel great, and these nonprofits demonstrate that. The Greenpeace youtube channel is a bit different to the others on this list.

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From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials

The Modern Nonprofit

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Benchmarks 2024 — the Food Bank Edition

M+R

But, like many other groups, returns have been declining on Meta, and as a result many food banks are shifting spend to other channels. We see investments increasing in Search and Display as well as diversifying into channels like audio. Diversify your channels Continue to grow investment on ads and try out new channels.