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Turning the comms toolkit upside down

Candid

This typically means creating an exhaustive, robust library of materials, pre-launch, to get the word out on social media, email, and your website to drum up interest and support for your organization’s upcoming, exciting initiative. Take the time to clarify your goals, potential audiences, and basic messaging first.

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4 Ways to Enhance Your Association’s Online Presence

Achieve

Studies show that associations are reaping the benefits of their pandemic-era innovations through significant gains in membership. Identify and target your audience. First, you’ll need to identify and learn about your target audience. Experiment with a variety of media and formats to see what best engages your audience.

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professionals

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members. Then, group individuals based on shared characteristics.

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Why Virtual Conferences are Here to Stay

AccelEvents

They can also be part of a hybrid event format to allow an online audience to participate in events taking place in a physical location while still observing mandated gathering restrictions. Benefits of virtual conferences. Here are some of those benefits: 1. Most likely this will lead to a more diverse audience as well!

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Why Virtual Conferences are Here to Stay

AccelEvents

They can also be part of a hybrid event format to allow an online audience to participate in events taking place in a physical location while still observing mandated gathering restrictions. Benefits of virtual conferences. Here are some of those benefits: 1. Most likely this will lead to a more diverse audience as well!

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Remote Technology in the Pandemic: Rebalancing Toward Equity and Access

Non Profit Quarterly

A prominent theme, coming up over and over, was how engaging audiences remotely removes some barriers to access while creating others. As one volunteer manager in a human services organization in Alabama put it, remote technology like social media gives you an “audience that doesn’t have limits.” Here’s what they had to say.