Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Why Is This Important?

Benchmark 80

Benchmark email Nonprofit Rate 80

.orgSource

JUNE 24, 2024

At.orgSource we call this new benchmark for performance Association 4.0, But if those offerings aren’t enticing your audience, then you’re not delivering value. Associations are called on to redefine excellence and discover ways to deliver value that align with an environment and expectations driven by technology.

Associations 221

Associations Professional Leadership Digital 221

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. Empower— Provide staff, volunteers, and members with the skills and motivation to realize their potential as a team, an organization, and individuals. Some people just understand how to click with others.

Leadership 221

Leadership Technology Associations Discussion 221

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions. The 2024 M+R Benchmarks Study is here!

Benchmark 69

Benchmark Studies Social Media Ireland 69

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. The 9 Best Volunteer Apps for Better Engagement in 2025.

Mobile 104

Mobile Giving Guide Nonprofit 104

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Follow the full instructions in Googles guide to the process.

Websites 59

Websites Generation Tips Nonprofit 59

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. With this rapidly growing audience , there comes the need for nonprofits to learn and adapt to using texts for fundraising and supporter engagement.

Support 117

Support Fundraising Contact Broadcast 117

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate.

Studies 115

Studies Research Attention Tools 115

NetWits

APRIL 11, 2012

Holly and the rest of the NTEN team (including all the volunteers) did an incredible job inspiring of over 1800 people for three days. While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. The conference was amazing! Check out the slides. > [link].

Technology 245

Technology Nonprofit NTEN Social Media 245

Bloomerang

MAY 30, 2022

We will recruit two volunteers to join the board development committee. Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base.

Fundraising 140

Fundraising Guide Social Media Donor 140

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Conversation Track Media 122

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Fundraising 52

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Segment your target audience. Define individual ways for your volunteers, P2P fundraisers, board members, and sustaining donors to get involved.

Blackbaud 111

Blackbaud Donor Fundraising Gift 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. How do you put a monetary value on branding? Notes and Resources. Return on Investment. 8 Principles of ROI.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Dialog: involves starting a conversation and offering your audience something to talk about while allowing that conversation to take on a life of its own. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. . They define this process as "social media analytics.".

Social Media 100

Social Media Measure Media Strategy 100

ASU Lodestar Center

AUGUST 24, 2011

Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. As the organization's marketing professional, it's your job to make sure it's being told — and truly engaging the audiences you need to reach. Storytelling.

Communication 93

Communication Effective Impact Mail 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Who is our audience and who do we want them to be?” What prep did you do?

Social Media 97

Social Media Measure Media Social 97

Forum One

MARCH 20, 2023

With so many avenues, how can you ensure that your audience touchpoints are consistent, connected, and helpful? For the nonprofit sector, while there is a lot that can be done within SEO and organic social media, “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer, and donate.

Denver 86

Denver Social Media Colorado NTC 86

Get Fully Funded

AUGUST 1, 2022

You see, it’s about them and their desire to know what’s going on, not necessarily for you to ask for money, ask them to buy a ticket to your event, and ask them to volunteer (which is too many asks at once!). Your newsletter’s audience Who you should sent your newsletter to? Volunteers? Asking people to volunteer is a CTA.

Newsletter 124

Newsletter email Create Nonprofit 124

Byte Technology

JUNE 22, 2015

Find the right image or images—use A/B split testing or survey panels if necessary—and use those images as the benchmark of every aspect of a marketing strategy, from written communications to social media efforts to e-newletters.

Web 100

Web Profit Strategy NPO 100

NTEN

FEBRUARY 14, 2012

Lucy Midelfort, 2012 eNonprofit Benchmarks: Am I Normal? , #12NTCBench. Ehren Foss, Prepping Your Progarm for the Pro Bono Tech Volunteer , #12NTCprobono. Evan Bailyn, How to Funnify Your Non-Profit and Open the Doors to a Massive Audience, #12NTCFun. Check them out and add your own video telling us why you love the NTC.

Conference 66

Conference NTC Technology Drupal 66

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. The same is true for volunteers, whose social networks could potentially provide some serious peer-to-peer fundraising boosts to your campaign.

Fundraising 108

Fundraising Guide Nonprofit Campaign 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

So whether you like it or not, and whether your website is ready for it or not, potential donors, volunteers, and other supporters are likely already looking at your online presence via tiny little screens while they’re on the go.

Mobile 119

Mobile Causes Tips Social Media 119

sgEngage

JUNE 25, 2021

Grandparents missed their grandchildren, volunteers missed their time helping others, and groups missed the fellowship they had with one another. Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. Rooney, Ph.D.

Digital 85

Digital Donation Fundraising Charity 85

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Include images that showcase your mission in action, such as a photo of volunteers working with community members. Nonprofits have a conversion problem.

Donation 52

Donation Process Online Tips 52

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Know Your Audience. Set Achievable Goals.

Giving 112

Giving Tips Campaign Digital 112

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Strategy 64

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Donate buttons can also be easily implemented and Facebook facilitates other ways their users can show non-monetary support through drives, volunteering and crisis response. .

Facebook 105

Facebook Platform Tips Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

You might also tap into online communities of people willing to provide services through a site such as Sparked.com where professionals volunteer time and talent to help nonprofits and causes with marketing and design needs. Action can also include online voting initiatives to get a wider audience to participate in decision-making.

Measure 106

Measure Site Consultant Action 106

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Offers accountability. But what does a fundraising strategy look like in practice? Event planning software.

Strategy 132

Strategy Fundraising Develop Nonprofit 132

Amy Sample Ward

DECEMBER 6, 2009

2009 eNonprofit Benchmark Study. “I Including various social media tools in the way you do your work (whether it’s communications, fundraising, outreach, volunteer recruitment or service delivery) comes from strategically identifying the right tools for the right things. Key questions to ask include: who is your audience?

Social Media 105

Social Media Fundraising Media Social 105

The NonProfit Times

APRIL 24, 2024

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R. About half of 225 M+R Benchmarks participants reported working with social media influencers during 2023.

Online 52

Online Giving Data Benchmark 52

sgEngage

MARCH 22, 2024

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. This new-era approach ensures that your fundraising campaign is not confined to a specific physical location but can reach a global audience.

Activism 111

Activism Activities Active Track 111

Whole Whale

MAY 2, 2024

Or, perhaps there is a backlogged idea of gathering your volunteers for a small appreciation event that an intern can help arrange. Or, let the intern become an expert that can offer help to members in your community fundraising network (like super customer support for your audience). Visit Campus 15.

International 98

International Program Ideas Data 98

Allegiance Group

JANUARY 8, 2025

They did their Donor Journey Mapping Homework by: Defining the audience: Donors who had the potential to make a $1k gift. She is passionate about inspiring donors, volunteers, and partners to support the foundations mission of helping people live the healthiest lives possible. FEP 2024 Quarterly Benchmark Report.

Map 52

Map Donor Team Experiment 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

I can’t emphasize the importance of doing a content audit which requires looking at your Facebook insights and getting a good understanding of what content performs well or not on Facebook before you begin experimenting with promoted posts. While you do this, it might also be useful to do a little benchmarking.

Measure 105

Measure Facebook Help Spam 105