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Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

By Elizabeth Ngonzi , Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA. Enable the audience to identify with it. Make its case for the response that is desired from this audience. Please follow Ms.

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How To Troubleshoot Your Fundraising Email

Bloomerang

Here’s what the funnel includes: The universe: This is the group of people receiving your email. The universe size and email targeting At the very top of your funnel are the subscribers you’re sending that email to. Sometimes this is based on targeting or query criteria. Was the call to action obvious enough in the email?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. All are large nonprofits with large regional, national, or international audiences. Universal human themes appear to spark engagement. Have you benchmarked this data against other similar types of nonprofits?

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. About half of M+R Benchmarks participants reported working with social media influencers in 2023. The 2024 M+R Benchmarks Study is here!

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. However, this is not a universal rule.

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The Essential Nonprofit Fundraiser’s Guide to Mobile Giving

Bloomerang

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. How does mobile giving work?

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