Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Why Is This Important?

Benchmark 80

Benchmark email Nonprofit Rate 80

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

The Next Web

MAY 26, 2013

That said, it’s crucial to have a core KPI (key performance indicator) to benchmark your progress, and it’s typically ideal that such a metric be a revenue lever. ” Craft a story around the core of your costs and how you will lower them. Find a real audience. Craft a story. Derek Shanahan , Playerize.

Software 151

Software Articulate Metrics Audience 151

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned.

Fundraising 291

Fundraising Effective Nonprofit Donation 291

Nonprofit Tech for Good

APRIL 10, 2022

There is a need for that on Twitter, but framing your Twitter story a little more on the positive side can definitely increase your engagement. It’s a good practice to tweet content relevant to breaking news stories. Breaking news relevant to your mission and programs. Be more generous and strategic in your follow back strategy.

Twitter 362

Twitter Practice Nonprofit Social Media 362

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Follow the full instructions in Googles guide to the process.

Websites 59

Websites Generation Tips Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. SMART objectives can be revised along the way.

Social Media 131

Social Media Media Social Facebook 131

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. How does mobile giving work?

Mobile 104

Mobile Giving Guide Nonprofit 104

ASU Lodestar Center

AUGUST 24, 2011

Do you know the first steps in telling your organization's story? I have been fortunate to work at a few nonprofit organizations, and there is always a critical need to effectively tell the story. However, in our world, one of the most challenging tasks can be translating complex issues and ideas into a compelling story.

Communication 93

Communication Effective Impact Mail 93

Tech Soup

SEPTEMBER 4, 2014

ways to tell stories in just a few seconds. Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Help , a nonprofit dedicated to helping other nonprofits tell their stories through film and video.

Audience 58

Audience Video Library Contest 58

CauseVox

JULY 10, 2024

By combining innovative ideas with community engagement and leveraging technology, we can develop unique initiatives that resonate with our audience and drive meaningful impact. By switching back to CauseVox, the Well Aware team not only overcame past challenges but also set new benchmarks for success.

Awareness 82

Awareness Campaign Story Raise 82

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

.orgSource

JUNE 12, 2023

But even if your IT systems are crushing their benchmarks, there are additional significant reasons to evaluate your digital status. Even if your systems are crushing their benchmarks, there are still good reasons for a technology assessment. The evaluation is an opportunity to explore how your audience is using the tools you provide.

Technology 170

Technology Evaluation Associations System 170

Nonprofit Tech for Good

JUNE 18, 2024

There is no data to provide benchmarks for the optimal number of times to post to Threads on a weekly basis, but through experimentation, Nonprofit Tech for Good has settled on posting every other day. ” You can “Share” your threads as Instagram Posts and Instagram Stories. Upload powerful photos and videos.

Practice 236

Practice Nonprofit Social Media Profile 236

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.

Communication 94

Communication email Fundraising Reflection 94

M+R

JANUARY 11, 2022

Paid search advertising — paying to place a direct link at the top of Google or Bing search results — was a success story this year, with many groups reporting this as the top performing channel, driving exceptional performance YoY. Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts?

Fundraising 116

Fundraising Gift Trend Channel 116

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Benchmarks to hit along the way. Incorporating storytelling.

Fundraising 140

Fundraising Guide Social Media Donor 140

Candid

OCTOBER 20, 2021

What’s the story of the social sector? To begin to tell this story, today Candid is launching its U.S. At Candid we saw an opportunity and felt a responsibility to provide an approachable, holistic picture, democratizing data that can be useful for organizational benchmarking or context-setting for research and journalism. .

Chapter 111

Chapter Social United States Los Angeles 111

Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. Set her heart on fire with stories of real lives and real change – it’s what she wants to know after giving. ONE Success story. Does it go to donors?

Newsletter 124

Newsletter email Create Nonprofit 124

TechCrunch

FEBRUARY 14, 2022

TechCrunch Early Stage marks our first in-person event since the pandemic started, and we’re absolutely thrilled to be back in the same room as our audience and speakers (with full precautions taken, of course). ASTRSK founder Elliot Tomaeno has spent his life telling startups’ stories to the press. How to Get Earned Media.

San Francisco 87

San Francisco Learning Benchmark Sponsor 87

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Know Your Audience. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Campaign Digital 112

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Identify Brand Evangelists Within Your Organization.

Charity 131

Charity Lesson Marketing Digital 131

Byte Technology

JUNE 22, 2015

Indeed, more than 63 percent of the whitepaper’s surveyed groups report increasing their use of images to tell their stories of success, need, appeal etc. Of course NPO brochures and web pages have long used pictures to draw in readers, but such imagery should be seen as something to use across all marketing platforms.

Web 100

Web Profit Strategy NPO 100

Allegiance Group

JANUARY 8, 2025

As fundraisers, were also storytellers and every donor has a story. When we can identify what those stories are and understand the kind of path our donors follow at each stage of the giving process, we can gently guide their journey, connect with them at a deeper level, build strong relationships, and improve fundraising results.

Map 52

Map Donor Experiment Team 52

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area.

Fundraising 108

Fundraising Guide Nonprofit Campaign 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit , that I’m co-authoring with goddess of measurement, KD Paine. It is also serving as a focus group, producing deep insights and stories for my next [.]

Social Media 99

Social Media Measure Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. Defined Audience. David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success. Benchmark studies. tags: nonprofits roi ).

ROI 50

ROI Social Media Slides NTEN 50

Tech Soup

APRIL 1, 2016

Although there is no set length a video should be, the length should be tailored to your audience. You can also review your YouTube analytics to understand the length that appeals to your audience. Having a YouTube channel is just one of many methods an organization can use to share stories and engage its audience.

Story 36

Story YouTube Digital Tips 36

Care2

SEPTEMBER 30, 2014

Cut The Wonk You nonprofit will raise more money by telling compelling stories that resonate with real people. Donors are human beings (not ATM machines) and they need to feel connected to your organization and to your story. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising'

Studies 78

Studies Online Fundraising Nonprofit 78

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Long story short: youll want to find a user-friendly platform to create a donation page, monitor fundraising metrics, and steward donors from one system.

Donation 52

Donation Process Online Tips 52

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? Share a story, donate money, sign up for a contest, watch a video, etc.). How do think your target audiences will prefer to get info for this initiative? Constantly.

Online 71

Online Tips Calendar Channel 71

TechCrunch

AUGUST 25, 2022

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. More to the story : Carly has been following this month’s Twilio breach where about 125 customers’ and companies’ credentials were affected. PDT, subscribe here. Hello, you sparkling souls! Christine and Haje.

Group 91

Group Organization Teen Story 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social.

Social Media 104

Social Media Policy International Social 104

DNL OmniMedia

MAY 7, 2024

Do: Understand your audience Tailor your data visualizations to meet your audience’s specific needs and preferences so that the insights resonate with them. Use surveys, interviews, audience data, and other research methods to learn more about your target audience and their data visualization needs and expectations.

Organization 52

Organization Data Chart Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. A pile of news clips makes a gratifying sound when dropped on a conference table, but did those stories reach the right people, did they say the right thing? Stories from their peers? Kitten photos?

Measure 100

Measure Track Social Media Practice 100