Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

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Facebook Fundraising Raise Campaign 243

Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Get Your Results 2.

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Benchmark email Nonprofit Rate 80

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. And the results mattered more than ever. In 2009, when I worked at Gaps newly formed digital division, the finance team set benchmarks for success in e-commerce.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Nonprofit Social Media 238

Zen and the Art of Nonprofit Technology

APRIL 11, 2011

Now, I already know my audience is different, but that seems, well remarkably different. So I did some benchmarking. In fact, in general for the set of phrases I used for benchmarking, Bing more often had me higher up in the results than Google! In the last month, 3,743 visits came from Google, and 43 came from Bing.

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Google Benchmark Analytics Attention 135

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 2: Define your audiences. How do your efforts connect with those audiences to achieve the goal. Step 4: Define your benchmarks. Who or what are you going to compare your results to?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. NTEN is also doing this flash poll to learn how nonprofits make sense of their own data.

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Results Data Nonprofit Social Media 95

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. Don’t be a #hashtag #spammer. Like mentions and replies.

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Twitter Practice Nonprofit Social Media 360

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

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Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. The Digital Product Mix A definition of the digital products—websites, apps, services—that best address audience needs and promise the greatest, most scalable impact toward your goals.

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Digital Time Nonprofit Strategy 104

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Benchmark Facebook Report NTEN 60

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. For any fundraising campaign, you’ll see the best results from using every channel available to you. Use a multi-channel approach.

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Fundraising Effective Nonprofit Donation 291

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Results: Money, time, or other tangible tesult that can be converted. Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. Increase audience connections through Facebook to 1000 by June 1, 2012.

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Social Media Media Social Facebook 131

M+R

FEBRUARY 13, 2025

Last month we discussed the top-line trends and results we saw from some of the organizations we work with at end of year. You should read that post, but in case you havent, the results were a bit of a mixed bag while some groups had difficulty keeping pace with 2023 revenue, others saw significant growth.

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Fundraising Nonprofit Benchmark Audience 109

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Google Alerts are email updates of the latest relevant Google results based on keywords you choose. What does listening mean? Don't be discouraged.

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Social Media Audience Media Social 68

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Mobile audience sizes lag behind email list sizes — UK and Ireland nonprofits had only 79 mobile subscribers for every 1,000 email subscribers.

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Ireland Benchmark ROI Gift 52

Amy Sample Ward

MAY 10, 2011

Topic : Email Campaigns: Know Your Audience and Get Results. Join us at PRSA’s May luncheon on May 10 at Anthony’s Steakhouse where Amy Sample Ward, membership director for the Nonoprofit Technology Network, will provide information on how to be a good inbox guest and get results from email campaigns. Date : May 10, 2011.

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Nebraska email United Kingdom Marketing 100

NetWits

JUNE 19, 2012

Analyzing results. As a result, emails expectations have changed. Using different messaging for different audiences. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Relevant content. Calls to action.

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email Social Media Conference Test 150

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

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email Marketing Nebraska Omaha 169

Amy Sample Ward

APRIL 27, 2011

When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. That high-profile celebrity 35% or influential leader endorsement?

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Celebrate Fundraising Impact Case Study 201

The AI Alignment Forum

MARCH 5, 2025

Published on March 5, 2025 10:56 PM GMT In collaboration with Scale AI, we are releasing MASK (Model Alignment between Statements and Knowledge) , a benchmark with over 1000 scenarios specifically designed to measure AI honesty. Even when aware of the truth, they often choose to lie in many scenarios in our benchmark.

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Benchmark Measure System Evaluation 59

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. The results consisted of over 3000 paid event registrants and $10,000.00 No Call to Action.

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email Profit Registration Review 212

Nonprofit Tech for Good

DECEMBER 3, 2020

In truth, for Facebook to produce results for your nonprofit, you must invest a minimum of $100 a month in Facebook Ads. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. Then, target a global, open audience.

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Facebook Practice Nonprofit Social Media 364

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! In short: Online revenue is up, monthly giving is booming, and social media audiences are growing too. We analyzed the results of: 1.6 Million online gifts totaling $438 Million raised; and 7.3

Social Media 95

Social Media Advocacy Benchmark Analytics 95

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. How does mobile giving work?

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Mobile Giving Guide Nonprofit 104

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . In 2020, maybe your results fell (because COVID) or rose (because COVID). Related Links: Come join Benchmarks 2022!

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Fundraising Gift Trend Channel 116

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. Are you conferencing this summer too? Let us know so we can say hello!

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Business Chicago Atlanta Benchmark 105

NetWits

APRIL 11, 2012

Beyond simply creating neat graphics, nonprofits are starting to seriously think about ways to use the data they have to visually show their work, impact and results. While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. Check out the slides. > [link].

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Technology Nonprofit NTEN Social Media 245

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Defining Social Media Goals and Audiences. Guest post by Laura Quinn.

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Social Media Guide Media Social 100

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

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Slideshare Benchmark Fundraising Share 56

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results.

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Web Lebanon New York City Benchmark 105

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Follow the full instructions in Googles guide to the process.

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Websites Generation Tips Nonprofit 59

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

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Websites Data Nonprofit Mobile 52

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! We’ll present the results.

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Audience Research Free Test 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

One of the study’s authors, Mary Trudel, wrote a guest post back in 2011 summarizing the results. They are in the process of updating the study and have some preliminary results to share. Click here to participate in the survey: Full results will be published in early 2014 on the Trudel | MacPherson website.

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Social Media Arts Social Media 108

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. M+R Benchmarks Report. Email messaging resulted in 19% of all online revenue in 2020 (up from 14% in 2019). You will then be sent an invoice for $20 that can be paid with a credit card. Thank you and Happy New Year!

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Trend Fundraising Digital Marketing 336

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

We’re so enchanted by data, that we’ve lost sight of what decisions we’re trying or results to document. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys! Surveys can help get data to form a baseline, benchmark, or inform strategy. Learning team.

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Social Media Analytics Tools Media 95