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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Allows filtering ads by country/region and categories like politics, social issues, etc. Ensuring compliance For nonprofits engaged in political or issue-based advertising, these ad libraries provide a way to ensure their ads comply with platform policies and disclosure requirements. May not allow visibility into US ads.

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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). So, how should we prepare for this?

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The Status of Fundraising 2024: Global Research Highlights

sgEngage

These regional research reports delve into the evolving dynamics of nonprofit fundraising in each region and give a comprehensive view of the social impact community in 2024, helping nonprofits understand and benchmark their performance. Social media, especially, took the spotlight as a challenge when it comes to public perceptions.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Social Media Strategy for Nonprofits Related Certificate Program: Certificate in Social Media Marketing & Fundraising Threads Nonprofit Tech for Good launched in 2005 as a Myspace page. routine that nonprofits have had to enlist when growing a new community on a new social media platform.

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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

That said, we recognize there will be exceptions: partners for whom advanced data-sharing may prompt a higher level of scrutiny who aren’t to be trusted with this level of data sharing (TikTok, Meta), and organizations whose specific data policies differ from their peers (e.g. Does your media plan need to shift?