Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. During the session, I captured the presentations and audience Q & A.

Web 105

Web New York City Lebanon Benchmark 105

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It also helps to break down your goal into monthly or quarterly benchmarks. Increase audience connections through Facebook to 1000 by June 1, 2012.

Social Media 131

Social Media Media Social Facebook 131

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate.

Studies 115

Studies Research Attention Tools 115

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare. Your audience may not be ready to create content on social networks, blogs, or Twitter.

Social Media 68

Social Media Audience Media Social 68

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. No Call to Action. This one kills me. What am I missing?

email 212

email Profit Registration Review 212

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

NTEN

JANUARY 26, 2010

Flickr Photo: Luc Legay Fabulous NTEN board member Nancy Schwartz of Getting Attention released some very interesting research today. Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. Apparently, 8 of 10 nonprofits think their messaging fails to hit home.

Audience 44

Audience Giving NTEN Attention 44

Amy Sample Ward

APRIL 23, 2011

" Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic. " 2011: The Year the Check-in Died – "Early last year, "checking in" was the cool new craze.

Web 114

Web Bookmarking Map Conversation 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Dialog: involves starting a conversation and offering your audience something to talk about while allowing that conversation to take on a life of its own. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. . They define this process as "social media analytics.".

Social Media 100

Social Media Measure Media Strategy 100

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.

Communication 94

Communication email Reflection Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook.

Results 95

Results Data Nonprofit Social Media 95

NTEN

JULY 12, 2011

Daum and NTEN will be sharing resources with our respective communities. audiences may not work well for other audiences. Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. Sound familiar?)

Social Network 68

Social Network United States Network Channel 68

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! In short: Online revenue is up, monthly giving is booming, and social media audiences are growing too. So: What’s going on with nonprofit email, fundraising, and social media?

Social Media 95

Social Media Advocacy Benchmark Analytics 95

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. DEBBIE: From our experience, industry benchmarking can be tricky.

Data 133

Data Management Nonprofit Donor 133

NTEN

FEBRUARY 14, 2012

In fact, we love it so much, the NTEN staff will send top-secret valentines to anyone who registers today. Lucy Midelfort, 2012 eNonprofit Benchmarks: Am I Normal? , #12NTCBench. Evan Bailyn, How to Funnify Your Non-Profit and Open the Doors to a Massive Audience, #12NTCFun. Just tag it #luvnptech.

Conference 66

Conference Technology NTC Drupal 66

Byte Technology

JUNE 22, 2015

Find the right image or images—use A/B split testing or survey panels if necessary—and use those images as the benchmark of every aspect of a marketing strategy, from written communications to social media efforts to e-newletters.

Web 100

Web Profit Strategy NPO 100

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Last month we released our seventh annual report on nonprofit investment and practices regarding technology.

Technology 85

Technology Report Ratio Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Defined Audience. Here's how I've documented all the social media fundraising campaigns: Objective and Audience. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. A: You’ll see some examples of engaging posts in the Benchmarks Extra: Facebook study and a few more below. Once again, you’ve amazed us!

Metrics 64

Metrics Facebook Question Strategy 64

NTEN

APRIL 28, 2015

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. Audiences on social media are growing faster than email – but email still reaches a lot more supporters.

Benchmark 36

Benchmark Report Nonprofit Advocacy 36

Tech Soup

AUGUST 20, 2013

If your organization is trying to reach new, younger audiences, you might want to re-examine your website and mobile strategy. The full report from The Millenial Impact is available online for free along with a new tool called Millenial Impact Benchmarks. Nonprofits can use this guide for raising engagement with younger audiences.

Mobile 63

Mobile Donor Fundraising Survey 63

NTEN

JUNE 18, 2009

Keep an eye out for published studies from credible sources that provide acceptable benchmarks about efficiency or effectiveness of a particular technology. There are definitely situations that should require it, however, such as expensive, controversial, or high profile investments or in cases where there is a large target audience.

Measure 76

Measure ROI Technology Nonprofit 76

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Tags: Data Newsletter NPTech NTEN steve peretz Communications. www.mrss.com.

Metrics 55

Metrics Benchmark Rate email 55

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . Audience Overlap : Use Rapleaf to sort out what percent of your Facebook audience is also on your email list. Jeff Patrick, Common Knowledge.

Social Media 67

Social Media Site Media Social 67

Connection Cafe

AUGUST 9, 2013

Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. I’ve mentioned the importance of targeting the right audience with the right message. Your audience segments, though, may not be large enough to test. Here are 3 ways: 1.

email 48

email Campaign Benchmark Test 48

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. Sure, the audience is associations, but it's full of lessons any nonprofit can use. What do I do with all these interactions? How can I make sense of them?"

Social 68

Social Data Social Media Stats 68

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" Context to me means outcomes, intent, and audience. Photo by Andy Welsh from flickr - cc "by" license. Are blog metrics all about traffic?

Metrics 50

Metrics Web Tools Data 50

Forum One

FEBRUARY 28, 2006

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Social Media 52

Social Media Influence Internet Web 52

Forum One

FEBRUARY 28, 2006

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Social Media 52

Social Media Influence Internet Web 52

Forum One

JULY 14, 2006

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Social Media 52

Social Media Influence Internet Web 52

Forum One

JULY 14, 2006

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Social Media 52

Social Media Influence Internet Web 52

Forum One

SEPTEMBER 20, 2006

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Social Media 52

Social Media Influence Internet Web 52

Forum One

MAY 1, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Social Media 52

Social Media Influence Internet Web 52

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Social Media 28

Social Media Benchmark Studies Advocacy 28

NTEN

OCTOBER 15, 2010

In short, extensive analysis of your audience's behavior. What subject lines get opens, and how do these look compared to industry benchmarks? Not every email message is appropriate for every member of your email audience. Tags: E-mail NPTech NTEN Communications. How do you know if you're a good inbox guest?

Mail 61

Mail Campaign Management email 61

Forum One

APRIL 13, 2007

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Social Media 52

Social Media Influence Internet Web 52