Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Social Media 105

Social Media Benchmark Project Global 105

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 245

Facebook Fundraising Raise Campaign 245

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. Email metrics. Social Media metrics. Audience engagement (e.g., Fundraising metrics. Conversion rate (e.g., Natural search, email, etc.).

Metrics 88

Metrics Digital Strategy Social Media 88

.orgSource

JUNE 24, 2024

At.orgSource we call this new benchmark for performance Association 4.0, But if those offerings aren’t enticing your audience, then you’re not delivering value. Robust Business Intelligence Systems : Use data systems to support decision-making and produce clear, multidimensional metrics to guide initiatives.

Associations 221

Associations Professional Leadership Skills 221

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

Fundraising 246

Fundraising Practice Guide Campaign 246

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Why Is This Important?

Benchmark 80

Benchmark email Nonprofit Rate 80

Fast Company Tech

MARCH 18, 2025

In 2009, when I worked at Gaps newly formed digital division, the finance team set benchmarks for success in e-commerce. There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. This was crucial at the time.

ROI 82

ROI Channel Measure Results 82

The Next Web

MAY 26, 2013

There’s no magic metric in software startups (so don’t let anyone convince you there is). That said, it’s crucial to have a core KPI (key performance indicator) to benchmark your progress, and it’s typically ideal that such a metric be a revenue lever. Offer key financial metrics. Craft a story.

Software 151

Software Articulate Metrics Audience 151

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Sign up now!

Benchmark 69

Benchmark Studies Social Media Ireland 69

Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. A unifying vision The message, goals, and metrics that both define your top-line digital future and give you a means for tracking its progress. It outlines where you want to go and how to get there.

Digital 104

Digital Time Nonprofit Strategy 104

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. How does mobile giving work?

Mobile 104

Mobile Giving Guide Nonprofit 104

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Strategy 64

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 97

Mail Results Benchmark Metrics 97

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Benchmarking Your Engagement Rate. It also encourages others to do the same.

Social Media 122

Social Media Conversation Track Media 122

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.

Benchmark 64

Benchmark Hunger Advocacy Channel 64

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. Third , get into the habit of reviewing the metrics. No Call to Action. This one kills me.

email 212

email Profit Registration Review 212

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate email 55

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! In short: Online revenue is up, monthly giving is booming, and social media audiences are growing too. So: What’s going on with nonprofit email, fundraising, and social media?

Social Media 95

Social Media Advocacy Benchmark Analytics 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. Increase exhibition visitors by 15% by June 30, 2012.

Social Media 131

Social Media Media Social Facebook 131

The AI Alignment Forum

MARCH 5, 2025

Published on March 5, 2025 10:56 PM GMT In collaboration with Scale AI, we are releasing MASK (Model Alignment between Statements and Knowledge) , a benchmark with over 1000 scenarios specifically designed to measure AI honesty. Even when aware of the truth, they often choose to lie in many scenarios in our benchmark.

Benchmark 59

Benchmark Measure System Evaluation 59

TechCrunch

JANUARY 24, 2023

Join us for our first episode with Benchmark and Cambly taking place on February 1, 2023 at 11:30am PT / 2:30pm ET. Our first guests are Sameer Shariff , CEO and co-founder of Cambly, and Sarah Tavel , a long-time investor at Benchmark and previously Greylock. I’m thrilled to bring this event series back for its third season.

Profit 98

Profit Raise Benchmark Question 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. They define this process as "social media analytics.".

Social Media 100

Social Media Measure Media Strategy 100

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Be more generous and strategic in your follow back strategy.

Twitter 362

Twitter Practice Nonprofit Social Media 362

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52

Metrics Data Track Question 52

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 104

ROI Social Media Media Social 104

Tableau

JUNE 3, 2021

Focusing the business on a short list of data-driven metrics. . This can lead to internal debates about definitions and different versions of similar metrics. Agree on metrics to measure progress. Effective metrics are leading indicators of outcomes, such as how deal size affects revenue gain. . Data experts.

Leadership 111

Leadership Data Create Metrics 111

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Nonprofit Social Media Rate 52

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. DEBBIE: From our experience, industry benchmarking can be tricky.

Management 133

Management Data Nonprofit Donor 133

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. How do your efforts connect with those audiences to achieve the goal. Step 4: Define your benchmarks. Step 5: Define your metrics. Flickr Photo by HorrorTaxi. Who are you are trying to reach?

Results 98

Results Metrics Measure Associations 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

ROI 50

ROI Metrics Measure Content 50

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

Social Media 109

Social Media ROI Free Blogher 109

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Benchmarks to hit along the way. Incorporating storytelling.

Fundraising 140

Fundraising Guide Social Media Donor 140

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. It also helps to break down your goal into monthly or quarterly benchmarks. Metrics Monday.

Facebook 102

Facebook Network Nonprofit Social Media 102

ASU Lodestar Center

AUGUST 24, 2011

Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. As the organization's marketing professional, it's your job to make sure it's being told — and truly engaging the audiences you need to reach. Storytelling.

Communication 93

Communication Effective Impact Mail 93