Audience Benchmark Marketing Policy 
M+R
SEPTEMBER 10, 2024
This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.
EveryAction
MAY 30, 2023
Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.
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sgEngage
SEPTEMBER 18, 2024
These regional research reports delve into the evolving dynamics of nonprofit fundraising in each region and give a comprehensive view of the social impact community in 2024, helping nonprofits understand and benchmark their performance. Social media, especially, took the spotlight as a challenge when it comes to public perceptions.
Nonprofit Tech for Good
JUNE 18, 2024
This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. A good example is the first thread by the Center on Budget & Policy Priorities. Traditional marketing and fundraising threads are not getting much traction.
Forum One
JUNE 9, 2023
The Healthcare Ad Awards began forty years ago as a national competition to recognize the field of healthcare marketing and advertising. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.
Forum One
JANUARY 19, 2023
Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.
Forum One
NOVEMBER 21, 2022
Our role is to understand our clients and their audiences and build the right solution with them—not for them. Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization.
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