Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Use these insights to confidently inform your marketing processes, expand your reach, and better engage your community online. .

Video 118

Video Trend Marketing Strategy 118

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Benchmark Data Now.

email 104

email Marketing Test Mail 104

Amy Sample Ward

MAY 10, 2011

Topic : Email Campaigns: Know Your Audience and Get Results. eNonprofits Benchmarks Study. Date : May 10, 2011. Location : Nebraska. Description : Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Meanwhile, the patience and time of email recipients is.

Nebraska 100

Nebraska email United Kingdom Marketing 100

NetWits

APRIL 2, 2013

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.

Communication 94

Communication email Marketing Reflection 94

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. Twitter is not for every nonprofit. Twitter Newsletters.

Twitter 342

Twitter Practice Social Media Nonprofit 342

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 235

Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

Effective 290

Effective Fundraising Nonprofit Channel 290

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. I had the chance to review a few email marketing campaigns today. No Call to Action. This one kills me.

email 212

email Profit Registration Review 212

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

.orgSource

JUNE 24, 2024

And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. At.orgSource we call this new benchmark for performance Association 4.0, But if those offerings aren’t enticing your audience, then you’re not delivering value. Long-standing equations for success are out of balance.

Associations 221

Associations Metrics Professional Digital 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 131

Charity Lesson Marketing Digital 131

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Campaign Tactics.

Facebook 222

Facebook Raise Fundraising Audience 222

EveryAction

MAY 30, 2023

Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.

Benchmark 64

Benchmark Hunger Advocacy Channel 64

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets. The same concept applies to organizations.

Leadership 221

Leadership Technology Associations Culture 221

NetWits

APRIL 11, 2012

who still need to run effective email marketing and communications programs. Rachel Weidinger and Lara Franklin, Senior Marketing Manager at TechSoup Global did a session that took a deep dive into getting the most out of your email communications by looking at how Tech Soup has been doing effective email communications for years.

Technology 245

Technology Game NTC San Francisco 245

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience. Is there an entirely new market you should explore?

Associations 169

Associations Poll Industry Stream 169

Whole Whale

MAY 2, 2024

Bonus, have interns take the Whole Whale content marketing and SEO course. Or, let the intern become an expert that can offer help to members in your community fundraising network (like super customer support for your audience). Update and benchmark the organization chart It’s amazing how quickly this can fall out of date.

International 98

International Program Ideas Data 98

NetWits

JUNE 19, 2012

Using different messaging for different audiences. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Send me something I’m interested in and I’m more likely to read it. I’m then more likely to read your next email.

email 150

email Test Conference Benchmark 150

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. How many email platforms do you use?

email 89

email Marketing Strategy Fundraising 89

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 97

Mail Results Benchmark United States 97

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 147

Spam email Studies Nonprofit 147

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare. Your audience may not be ready to create content on social networks, blogs, or Twitter.

Social Media 68

Social Media Audience Media Social 68

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. SMART objectives can be revised along the way.

Social Media 131

Social Media Media Social Chart 131

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate.

Studies 115

Studies Research Attention Tools 115

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Track Conversation Media 122

ASU Lodestar Center

AUGUST 24, 2011

Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. Do you have a strong sense of effective marketing campaigns to propel your organization to the next level? Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work?

Communication 93

Communication Effective Impact Benchmark 93

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Below, a few of our agency’s top experts share their take. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Luckily, a lot has changed.

Digital 125

Digital Program Tips Nonprofit 125

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. Are you conferencing this summer too? Let us know so we can say hello!

Business 105

Business Atlanta Chicago Benchmark 105

Bloomerang

MAY 30, 2022

When building a fundraising plan, it helps to have a solid case for support you can rely on to craft your fundraising and marketing initiatives. Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Prepare your marketing channels.

Guide 133

Guide Fundraising Social Media Channel 133

.orgSource

JUNE 12, 2023

But even if your IT systems are crushing their benchmarks, there are additional significant reasons to evaluate your digital status. Even if your systems are crushing their benchmarks, there are still good reasons for a technology assessment. The evaluation is an opportunity to explore how your audience is using the tools you provide.

Technology 170

Technology Evaluation System Associations 170

Whole Whale

NOVEMBER 10, 2021

Our market is on mobile: The Total Addressable Market (TAM) mistake. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. It’s now time to go to market.

Mobile 96

Mobile Build Benchmark Rate 96

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 98

Online Fundraising Benchmark Adwords 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

For arts organizations social media can be a highly effective, not-so-secret weapon to share content with the public, build audiences, fundraise and create community – especially with younger constituents. A strong signal that social media will remain a fixture in the marketing toolkit of arts organization nationwide. Mary Trudel.

Social Media 108

Social Media Arts Social Media 108