Amy Sample Ward

APRIL 27, 2011

When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. But, on the top of the chart: a compelling cause.

Celebrate 201

Celebrate Fundraising Impact Case Study 201

The AI Alignment Forum

MARCH 5, 2025

Published on March 5, 2025 10:56 PM GMT In collaboration with Scale AI, we are releasing MASK (Model Alignment between Statements and Knowledge) , a benchmark with over 1000 scenarios specifically designed to measure AI honesty. Even when aware of the truth, they often choose to lie in many scenarios in our benchmark.

Benchmark 59

Benchmark Measure System Evaluation 59

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. How does mobile giving work?

Mobile 105

Mobile Giving Guide Nonprofit 105

M+R

FEBRUARY 13, 2025

They expanded their audience reach and tried new channels. Heres a winter-themed appeal from USA for UNHCR, which started reaching audiences in October: Our friends who work at Food Banks have been using the week of Thanksgiving as a major giving week for years there is a natural affinity between their mission and a Thanksgiving campaign.

Fundraising 109

Fundraising Nonprofit Benchmark Audience 109

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. International organizations once again stood out for their low newsletter click-through rates. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Plain Language Association International. M+R Benchmarks Report. You will then be sent an invoice for $20 that can be paid with a credit card. Once paid, you will be given access to the recording. Thank you and Happy New Year!

Trend 336

Trend Fundraising Digital Marketing 336

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.

Communication 94

Communication email Fundraising Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Surveys can help get data to form a baseline, benchmark, or inform strategy. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys! Learning team. Conservators.

Social Media 95

Social Media Analytics Tools Media 95

TechCrunch

NOVEMBER 2, 2020

Liu also said that the measurement solutions currently in the market are largely limited to tags — an approach that allows advertisers to measure how widely their ads were seen, but doesn’t show them how their performance stacks up against industry benchmarks or competitors. Nielsen is revamping the way it measures digital audiences.

Measure 107

Measure Attention Raise New York City 107

Whole Whale

MAY 2, 2024

problem, here is an awesome list of potential tasks that might be perfect for your interns. Make sure to create a dev copy and avoid letting interns edit live databases. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform.

International 52

International Program Ideas Data 52

Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

Saleforce Nonprofit

SEPTEMBER 28, 2021

However, many organizations aren’t even sure where to get started, how to benchmark, or how to tie DEI strategies to fundraising success. She emphasized that the work to engage a diverse audience of donors starts diversification of an organization’s team, board, and constituents.

Fundraising 111

Fundraising Strategy Donor Reflection 111

NTEN

APRIL 28, 2015

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. Audiences on social media are growing faster than email – but email still reaches a lot more supporters. The data from the nonprofits we survey is big.

Benchmark 36

Benchmark Report Nonprofit Advocacy 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Not every nonprofit will go through the levels at the same pace due to organizational culture, capacity, or communication objectives, program design and target audiences. These organizations may need assistance developing a social media strategy to support short and long-term SMART objectives and to carefully identify the audience.

Social Media 102

Social Media Practice Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It may require internal culture change – actionable listening and experiments. Notes and Resources.

ROI 104

ROI Social Media Media Social 104

Nonprofit Tech for Good

JUNE 18, 2024

There is no data to provide benchmarks for the optimal number of times to post to Threads on a weekly basis, but through experimentation, Nonprofit Tech for Good has settled on posting every other day. Scheduling posts is a must for nonprofits that want to engage an international following. Repost your own posts.

Practice 225

Practice Nonprofit Social Media Profile 225

Tableau

JUNE 3, 2021

This can lead to internal debates about definitions and different versions of similar metrics. Communicate the benchmarks. Outline how success will be measured and who is responsible for driving and meeting each benchmark. A data leadership committee doesn’t just set benchmarks for everyone else.

Leadership 111

Leadership Data Create Metrics 111

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? Internal + Board. Volunteers + Current Donors.

Fundraising 108

Fundraising Guide Nonprofit Campaign 108

M+R

FEBRUARY 10, 2022

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. . As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends.

Fundraising 116

Fundraising Gift email Channel 116

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 89

Websites Nonprofit Change Management Digital 89

NTEN

JULY 12, 2011

audiences may not work well for other audiences. See these reports: 2011 eBenchmarks Report from M+R and NTEN (includes some Text Messaging statistics collected from research subjects), and the 2010 Mobile Benchmarks Report from M+R and MobileActive (again, shares specific statistics about usage by select research group).

Social Network 68

Social Network United States Network Channel 68

TechCrunch

MARCH 31, 2022

In 2019, it sold its enterprise business and decided to focus strictly on a developer audience with a set of commercial and open source tools. “So we have an internal KPI, key performance indicator, that’s quantified in terms of diversity. It wasn’t that long ago that Docker looked like it was on the ropes.

Open Source 98

Open Source Metrics Open Develop 98

M+R

JUNE 18, 2024

Cookieless reporting: what’s your approach, and what are your benchmarks? We expect that determining how much revenue a specific creative, audience, or vendor drove won’t be available, which is going to make optimizations much more challenging. In a post-cookie world, you should expect ads reporting to get a lot more complicated.

Alternative 105

Alternative Google Data Audience 105

Forum One

MAY 13, 2021

You can start by conducting an internal audit of your current system and process. Ask internal experts about your options so that you know right away where you are limited or not. Siteimprove’s team of experts will conduct a customized audit of your website’s health and benchmark and compare it to other government agencies.

Government 79

Government Process Technology Service 79

TechCrunch

AUGUST 26, 2022

Using data from Capital IQ and Battery’s research, this post contains key benchmarks for public companies and privately held SaaS businesses , along with recommended targets for companies with different ARR ranges. In a down market, good messaging isn’t enough for managing international teams.

Tips 80

Tips Metrics Lesson Images 80

DNL OmniMedia

MAY 7, 2024

Do: Understand your audience Tailor your data visualizations to meet your audience’s specific needs and preferences so that the insights resonate with them. Use surveys, interviews, audience data, and other research methods to learn more about your target audience and their data visualization needs and expectations.

Organization 52

Organization Data Chart Audience 52

TechCrunch

AUGUST 25, 2022

This week, we did a fascinating TechCrunch Live with Benchling and Benchmark, where the team discussed why it’s vital to build a moat around your early customers. In a down market, good messaging isn’t enough for managing international teams. ” In a down market, good messaging isn’t enough for managing international teams.

Group 91

Group Organization Story Team 91

The NonProfit Times

APRIL 24, 2024

At the other extreme, Disaster/International Aid nonprofits had online revenue decline by 7%. The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R.

Online 52

Online Giving Data Benchmark 52

Media Cause

JANUARY 30, 2023

Benefits of a Brand Awareness Strategy Soften the Market Increasing awareness, trust, and affinity for your brand among your target audience improves the performance of subsequent lead generation campaigns by helping to move users down the conversion funnel. This is referred to as “banner blindness”.

Awareness 52

Awareness Strategy Media Build 52

Forum One

NOVEMBER 21, 2022

That internal focus has been intentional and deliberate. Our role is to understand our clients and their audiences and build the right solution with them—not for them. DEIA is also about what we do. We are designers and researchers, communications professionals and developers. At the organization level we’re focused on our team.

Practice 86

Practice Survey Evaluation Accessibility 86

TechCrunch

FEBRUARY 10, 2023

Behind such transactions is cross-border commerce, where African brands, via personal shoppers, export their items to a global audience. Meanwhile, the average order value per shopping cart is $350, less than a third of the benchmark — typically $750 to $1,500 — recorded by widely used luxury e-commerce stores, according to Rufai.

Africa 95

Africa Platform Fund Raise 95

sgEngage

SEPTEMBER 18, 2024

These regional research reports delve into the evolving dynamics of nonprofit fundraising in each region and give a comprehensive view of the social impact community in 2024, helping nonprofits understand and benchmark their performance. Social media, especially, took the spotlight as a challenge when it comes to public perceptions.

Global 109

Global Research Fundraising New Zealand 109

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

The process of creating a social media policy includes discussion about the issues, reviewing policies from other organizations , and reviewing and approving the policy internally. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help.

Facebook 102

Facebook Network Nonprofit Social Media 102

Amy Sample Ward

DECEMBER 6, 2009

2009 eNonprofit Benchmark Study. “I Key questions to ask include: who is your audience? For more: International Fundraising on The Baudcast (Podcast). For more: What Will Online Giving Look Like Next Year. I work in a small organisation and have heard a lot about web 2.0 Birthday Cause Wrapped Up.

Social Media 105

Social Media Fundraising Media Social 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

It gives an opportunity for the audience to have a conversation with audience around programming. This PBS station just started their social media experimentation less than a year ago and is already seeing increased audience engagement and visitors to their site. Pam Osborne from Rocky Mountain PBS was also on the panel.

Twitter 56

Twitter Social Media Los Angeles Feeds 56

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Good fundraising typically involves: Compelling storytelling tailored to your audience. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising ROI Mail 77

The Modern Nonprofit

OCTOBER 15, 2024

While Giving Tuesday is a standout global event, there are numerous other giving days—both international and region-specific—that nonprofits can leverage to boost their fundraising efforts and engage diverse audiences. These events create a sense of urgency and excitement, encouraging donors to contribute quickly and generously.

Hosting 52

Hosting Impact Giving Nonprofit 52