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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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5 Innovative Digital Strategies to Boost Association Revenue

fusionSpan

What if your association could turn every digital interaction into a member recruitment or retention opportunity? According to the 2024 Membership Marketing Benchmark Report , 49% of individual membership organizations use paid digital advertising, with 21% considering it highly effective for recruitment. Leverage Paid Advertising.

professionals

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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

They’re fundamental to the ad-supported internet. Firefox and Safari have already fully removed support for 3rd party cookies. Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. , you have almost certainly been the target of cookie-based advertising.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 103
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Healthcare Ad Awards Winners Announced

Forum One

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. Compass is an app designed to support parents in their journey from pregnancy through postpartum by providing answers, resources, and compassion at every step.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

Survey supporters as part of registration questionnaires, in-person interviews, or your donor satisfaction online survey. As you learn more about your constituents’ interests, you can diversify or expand your event offerings, perhaps planning one online and one in-person event to maximize supporter engagement. And they will donate.

Track 102
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. The San Diego Zoo’s recent email performance analysis supports this position.

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