M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . Audiences grew across all digital channels.

Benchmark 105

Benchmark Studies Hunger FAQ 105

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . Audiences grew across all digital channels. Check it out.

Benchmark 98

Benchmark Hunger FAQ Headline 98

Nonprofit Tech for Good

JANUARY 9, 2020

Also, every story told through the digital ecosystem, irrespective of audience, should include the following four elements: In telling its story, an organization should: Express what makes it unique and worthy of attention / support. Enable the audience to identify with it.

Storytelling 267

Storytelling Active Activities Activism 267

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to? Volunteers?

Newsletter 124

Newsletter email Create Nonprofit 124

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Email Opens + User IPs.

email 104

email Marketing Mail Test 104

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 5) Acknowledge.

Relationship 208

Relationship Fundraising Tips Raise 208

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Plain language is communication your audience can understand the first time they read or hear it. Quarterly Impact Reports enhance your website, email, and social media content strategy. 3) Prioritize your email campaigns. . M+R Benchmarks Report.

Trend 316

Trend Fundraising Digital Marketing 316

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? As you reflect, identify the elements that resonated most deeply with your audience. But data only tells part of the story.

Campaign 88

Campaign Fundraising Social Media Donor 88

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Social Media 105

Social Media Benchmark Project Global 105

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 238

Fundraising Practice Guide Campaign 238

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. You may have heard the term mobile giving used solely to refer to text-to-give.

Mobile 105

Mobile Giving Guide Nonprofit 105

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Let that inform your decisions on what channel(s) to use to reach your audience.

Communication 94

Communication email Reflection Fundraising 94

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. You’ll have to ask them to visit your page to donate either in your Facebook posts, on your website, or in email.

Facebook 364

Facebook Practice Nonprofit Social Media 364

NetWits

APRIL 11, 2012

1) Email is Hot. 12NTC wasn’t void of sessions and discussion on the topic, but they made sure fundamental things like email were covered because of a rather large group of people (Eh? who still need to run effective email marketing and communications programs. 6 Takeaways from #12NTC. For better or worse. Check out the slides.

Technology 245

Technology Nonprofit NTEN Social Media 245

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

Facebook 226

Facebook Fundraising Raise Campaign 226

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Sign up now!

Benchmark 69

Benchmark Studies Social Media Ireland 69

Engadget

MARCH 7, 2025

That being said, there's still an audience for an ultra-light, under-powered laptop. The A14 is an ideal machine for writing on the go, since you can travel with it effortlessly and it offers a whopping 18 hours and 16 minutes of battery life (according to the PCMark 10 benchmark).

Review 102

Review Laptop Benchmark Video 102

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Use these strategies to increase marketing-qualified leads: 1.

Websites 59

Websites Generation Tips Nonprofit 59

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

email 98

email Giving Donor Donation 98

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. What kind of information do you look for in an email versus an Instagram post? Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs.

Fundraising 290

Fundraising Effective Nonprofit Donation 290

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. These numbers dwarf the growth of email distribution lists in 2013, which grew by a mere 14% during that time period.

Social Media 183

Social Media Media Social Marketing 183

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 Email lists are up 14% over 2012 levels. million donations, and 7.5

Rate 75

Rate email Social Media Advocacy 75

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 1 How Many Email Platforms Do You Use?

email 89

email Strategy Marketing Fundraising 89

M+R

FEBRUARY 13, 2025

They expanded their audience reach and tried new channels. Heres a winter-themed appeal from USA for UNHCR, which started reaching audiences in October: Our friends who work at Food Banks have been using the week of Thanksgiving as a major giving week for years there is a natural affinity between their mission and a Thanksgiving campaign.

Fundraising 109

Fundraising Nonprofit Benchmark Audience 109

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. Related Webinar: Social Media Best Practices for Nonprofits. Twitter is not for every nonprofit. Like mentions and replies.

Twitter 346

Twitter Practice Nonprofit Social Media 346

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Overall email message volume grew by 11% for UK and Ireland nonprofits, to an average of 26 messages per subscriber. Let us know here.

Ireland 52

Ireland Benchmark ROI Gift 52

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising ROI Mail 77

M+R

MARCH 11, 2024

We identified 230,000 people on their file who were clicking on emails for other groups but not for them. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months.

Mail 97

Mail Results Benchmark United States 97

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Google Alerts are email updates of the latest relevant Google results based on keywords you choose. What does listening mean? Set up Google Alerts.

Social Media 68

Social Media Audience Media Social 68

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Social Media 95

Social Media Advocacy Benchmark Analytics 95

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. Leverage technology to break new ground and set new benchmarks for what your organization can achieve. The need for associations to reimagine themselves in light of changing behavior and audiences.

Leadership 221

Leadership Technology Associations Discussion 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! billion email messages sent to 45 million list subscribers, 7.3 RESEARCH STUDIES.

Studies 115

Studies Research Attention Tools 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. SMART objectives can be revised along the way.

Social Media 131

Social Media Media Social Facebook 131