Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 222

Facebook Raise Fundraising Audience 222

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better.

Marketing 203

Marketing Fundraising Test Nonprofit 203

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Total advertising investment — including both digital and non-digital channels — increased by 13%. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. The 2024 M+R Benchmarks Study is here!

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 235

Practice Fundraising Guide Channel 235

M+R

SEPTEMBER 10, 2024

And, turns out, there’s a lot to learn from food banks when it comes to digital fundraising too! This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly! The average digital revenue growth for food banks from 2019 to 2020 was a mind-boggling 501% increase according to M+R’s Benchmarks!

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Benchmark Hunger Advocacy Channel 64

Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

Digital 85

Digital Time Nonprofit Product 85

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Tech Soup

APRIL 1, 2021

To succeed, nonprofit organizations need to continue to manage the challenges of staying connected to their existing member base while reaching new audiences through the already crowded digital landscape online. It's not surprising that 2021 is expected to be a busy year.

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Benchmark Content Practice Marketing 97

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 342

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

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Charity Lesson Marketing Digital 131

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

Associations 169

Associations Poll Industry Stream 169

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 97

Mail Results Benchmark United States 97

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rates (e.g.,

Metrics 80

Metrics Digital Strategy Rate 80

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. We’ll be rooting for you! Looking for more ways your technology can boost your advocacy program?

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Virtual Advocacy Channel Mobile 163

.orgSource

JUNE 12, 2023

Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. You wouldn’t wait several years to get a read on how a new employee is doing, and you shouldn’t defer this important checkup on your digital capacity. Kevin is right.

Technology 170

Technology Evaluation System Associations 170

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you. 2013 eNonprofit Benchmarks Study.

Studies 115

Studies Research Attention Tools 115

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Mobile audience sizes lag behind email list sizes — UK and Ireland nonprofits had only 79 mobile subscribers for every 1,000 email subscribers.

Ireland 52

Ireland Benchmark Sample ROI 52

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience.

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Communication Practice Program Instructional 130

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. No Call to Action. This one kills me. What am I missing? Photo by M i x y.

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email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I caught up with Laila TakehHead of Digital Engagement at Unicef to learn more about their “little bet” on pinboard. We’d been considering what place Pinterest could have in our digital engagement for a little while. This is true in the digital and communications teams too. Please tell us if you know of one!

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Sierra Leone Case Study Benchmark Comparison 129

M+R

JUNE 4, 2024

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). Lastly, keep a close eye on your geo-targeting.

Los Angeles 105

Los Angeles Program Digital North Carolina 105

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. digital strategies you can try for your next campaign.

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Business Atlanta Chicago Benchmark 105

sgEngage

JUNE 25, 2021

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D.

Digital 66

Digital Donation Blackbaud Charity 66

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 98

Online Fundraising Benchmark Adwords 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. Future Investment Plans. keep spending level.

Social Media 108

Social Media Arts Social Media 108

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

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Slideshare Benchmark Share Fundraising 56

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Related Links: Come join Benchmarks 2022! Kinda like…2021.

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Fundraising Sample Gift Benchmark 116

M+R

FEBRUARY 10, 2022

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. . As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends.

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Fundraising Gift Analysis Channel 116

Amy Sample Ward

APRIL 23, 2011

" World Bank’s Mapping for Results launched – Check out this deployment of the Ushahidi platform for digital storytelling and reporting: "This weekend at the World Bank annual meetings the World Bank launched their new Mapping for Results platform.

Web 114

Web Map Bookmarking Conversation 114

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement.

Library 104

Library Influence Demographics Nonprofit 104

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

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Giving Tips Game Digital 112

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Surveys can help get data to form a baseline, benchmark, or inform strategy. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys! Learning team. Conservators.

Social Media 95

Social Media Analytics Tools Media 95

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Rather, it’s about creating a complete digital experience for members.

Associations 52

Associations Digital Strategy Search 52

Classy

JULY 19, 2021

The COVID-19 pandemic drastically increased nonprofits’ reliance on video marketing in order to stay afloat during uncertain times, but when the shelter-in-place order was lifted, the focus on digital tools didn’t diminish. Brief and educational videos have shown to engage larger audiences as well. .

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Video Trend Marketing Strategy 118