Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 215

Facebook Raise Fundraising Audience 215

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. An automated communication that feels inauthentic can do more harm than good for your brand. With that ease, though, comes the danger of inauthenticity.

Marketing 195

Marketing Fundraising Test Nonprofit 195

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

APRIL 11, 2012

who still need to run effective email marketing and communications programs. Rachel Weidinger and Lara Franklin, Senior Marketing Manager at TechSoup Global did a session that took a deep dive into getting the most out of your email communications by looking at how Tech Soup has been doing effective email communications for years.

Technology 245

Technology Game NTC San Francisco 245

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

NetWits

NOVEMBER 11, 2010

Knowing that should make you think long and hard about the subject line in all of your outbound email communication. We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified. Be a stickler about keeping your message short, clear and valuable to your audience.

email 212

email Profit Registration Review 212

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 228

Practice Fundraising Guide Channel 228

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate.

Studies 115

Studies Research Attention Tools 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Using SMART objectives for nonprofit communications strategies is not new idea. Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. SMART objectives can be revised along the way.

Social Media 131

Social Media Media Social Chart 131

Tech Soup

APRIL 1, 2021

To succeed, nonprofit organizations need to continue to manage the challenges of staying connected to their existing member base while reaching new audiences through the already crowded digital landscape online. It's not surprising that 2021 is expected to be a busy year.

Benchmark 96

Benchmark Content Practice Marketing 96

Bloomerang

JULY 2, 2021

We are here to talk about “The 3 V’s of Virtual Communication.” Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. And it’s really how to communicate your cause in 2021. And ask anything about communication, what you’re focusing on.

Virtual 117

Virtual Communication Video Newsletter 117

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. M+R Benchmarks Report. Thank you and Happy New Year!

Trend 302

Trend Digital Marketing Fundraising 302

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare. Your audience may not be ready to create content on social networks, blogs, or Twitter.

Social Media 68

Social Media Audience Media Social 68

Nonprofit Tech for Good

APRIL 10, 2022

For example, this @FeedingAmerica tweet communicates the billion-pound problem that is food waste, but closes the tweet with a positive spin about how they are working to solve the problem of food waste and in terms of engagement, the tweet performed above average: 2. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 334

Twitter Practice Social Media Nonprofit 334

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. Measurable : You should be able to quantify goals with a numeric benchmark.

Social Media 100

Social Media Guide Media Social 100

Nonprofit Tech for Good

DECEMBER 3, 2020

In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. To examine just a few reasons why: Text messaging allows for 1-to-1 communication, giving it the upper hand over social media. Sending immediate text alerts.

Support 117

Support Fundraising Broadcast Contact 117

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant. Highlights.

email 169

email Marketing Nebraska Omaha 169

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Conversation Track Media 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 108

Online Fundraising Benchmark Adwords 108

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. For example, one initiative might be to re-engage lapsed donors, using three outbound communications over a three month period, one per month. That targeted message might include updated data about your newest service programs in the community. Yes = 10%.

Data 133

Data Management Rate Benchmark 133

NetWits

JUNE 19, 2012

Using different messaging for different audiences. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Send me something I’m interested in and I’m more likely to read it. I’m then more likely to read your next email.

email 150

email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. This is true in the digital and communications teams too. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). What does it look like?

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

NTEN

JANUARY 26, 2010

Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Apparently, 8 of 10 nonprofits think their messaging fails to hit home. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. Future Investment Plans. keep spending level.

Social Media 108

Social Media Arts Social Media 108

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! In short: Online revenue is up, monthly giving is booming, and social media audiences are growing too. So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Classy

JULY 19, 2021

Brief and educational videos have shown to engage larger audiences as well. . Use a script to communicate with your audience . Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly.

Video 118

Video Trend Marketing Strategy 118

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Your nonprofit platform and communication channels like mobile messaging can help you meet those goals by delivering reminders at important times. Why should nonprofits use mobile messaging? Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Bloomerang

MAY 30, 2022

When you can organize your messaging around a guiding idea or theme, you’ll have an easier time communicating to donors about why they should support you and what their support will accomplish. Refresh your organization’s case for support by: Conducting audience research. Benchmarks to hit along the way. Direct mail.

Guide 133

Guide Fundraising Social Media Channel 133

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Dialog: involves starting a conversation and offering your audience something to talk about while allowing that conversation to take on a life of its own. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. . They define this process as "social media analytics.".

Social Media 100

Social Media Measure Strategy Media 100

Amy Sample Ward

APRIL 23, 2011

" Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic. One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. ."

Web 114

Web Map Bookmarking Conversation 114

NTEN

JULY 12, 2011

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. including differences between communications infrastructures and economic factors. .* nonprofits is really a "?".

United States 68

United States Social Network Channel Network 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

I followed up with Eliza Straim (Communications Associate) and Katie Wang (Communications Director) to learn more about how they went about this first very important first step for measuring social media – defining results. Pictured is: Eliza Straim (Communications Associate) and Katie Wang (Communications Director).

Measure 97

Measure Social Media Media Social 97

Byte Technology

JUNE 22, 2015

But the reasons behind stressing visuals in marketing strategies are obvious when one considers that most of the platforms used for communications today have a strong analytical function: essentially, it’s easy to track what’s working and what isn’t in terms of a marketing strategy. over sound bites and pictures.

Profit 100

Profit Web Strategy NPO 100