NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Let that inform your decisions on what channel(s) to use to reach your audience.

Communication 94

Communication email Marketing Reflection 94

Bloomerang

JULY 2, 2021

We are here to talk about “The 3 V’s of Virtual Communication.” Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. And it’s really how to communicate your cause in 2021. And ask anything about communication, what you’re focusing on.

Virtual 117

Virtual Communication Video Newsletter 117

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 237

Practice Fundraising Guide Channel 237

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 105

Benchmark Social Media Global Project 105

The Modern Nonprofit

OCTOBER 15, 2024

While Giving Tuesday is a standout global event, there are numerous other giving days—both international and region-specific—that nonprofits can leverage to boost their fundraising efforts and engage diverse audiences. Use branded visuals, thematic language, and clear calls-to-action to resonate with your audience and reinforce your message.

Hosting 52

Hosting Impact Giving Nonprofit 52

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 225

Facebook Raise Fundraising Audience 225

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. To examine just a few reasons why: Text messaging allows for 1-to-1 communication, giving it the upper hand over social media. Sending immediate text alerts.

Support 117

Support Fundraising Broadcast Contact 117

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 100

Online Fundraising Benchmark Adwords 100

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Your nonprofit platform and communication channels like mobile messaging can help you meet those goals by delivering reminders at important times. Why should nonprofits use mobile messaging? Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Track Conversation Media 122

Forum One

MARCH 20, 2023

We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities. [Breakout Session] Increasing Your Nonprofit’s Impact with Service Design Wednesday, April 12th, 12:45 – 1:15 pm Now more than ever, people rely on technology. Stop by and say hello!

Denver 63

Denver Colorado Social Media Info 63

ASU Lodestar Center

AUGUST 24, 2011

Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. As the Manager of Marketing, Communications, and Stakeholder Relations, I work to advance the Center's mission to ensure that our portfolio of research, education, technical assistance, and convenings are known by our stakeholders. ASU Lodestar Center.

Communication 93

Communication Effective Impact Benchmark 93

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

NTEN

APRIL 28, 2015

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. Audiences on social media are growing faster than email – but email still reaches a lot more supporters. The data from the nonprofits we survey is big.

Benchmark 36

Benchmark Report Hunger Advocacy 36

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! When you’re a member association , it’s important to have ways to communicate and connect with members on a regular basis. Channel the audience reading your newsletter—what’s helpful to them?

Newsletter 52

Newsletter Content Ideas Tips 52

Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. The Digital Product Mix A definition of the digital products—websites, apps, services—that best address audience needs and promise the greatest, most scalable impact toward your goals.

Digital 78

Digital Time Nonprofit Product 78

Classy

JULY 19, 2021

Brief and educational videos have shown to engage larger audiences as well. . Use a script to communicate with your audience . Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly.

Video 118

Video Trend Marketing Strategy 118

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

Award 78

Award Colorado Washington Wisconsin 78

Bloomerang

MAY 30, 2022

When you can organize your messaging around a guiding idea or theme, you’ll have an easier time communicating to donors about why they should support you and what their support will accomplish. Refresh your organization’s case for support by: Conducting audience research. Benchmarks to hit along the way. Direct mail.

Guide 129

Guide Fundraising Social Media Channel 129

Neon CRM

MAY 17, 2023

Nearly half of all people cite email as their preferred method of communication with their favorite nonprofits. Email is the single most important communication channel and the most effective digital fundraising method. That’s a high-level benchmark; results for nonprofits will vary based on their size. per email campaign.

email 52

email Fundraising Benchmark Raise 52

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. Email Marketing Email is an effective communication tool for nonprofits.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. Consider artificial intelligence (AI) solutions.

Trend 52

Trend Podcast Nonprofit Retention 52

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 63

Websites Change Management Digital Government 63

Neon CRM

SEPTEMBER 29, 2023

And what’s most important to communicate to donors as the year comes to a close? Report The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End Learn More Thinking Through Your Year-End Communication Strategy Before you get started with year-end giving email sends, it’s important to think through your strategy.

email 98

email Giving Template Gift 98

Forum One

DECEMBER 13, 2023

Forum One worked closely with the AARP Livability Index team to meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. This tool was awarded five different awards for its interactive design and ability to communicate key health and livability data.

Celebrate 70

Celebrate Award Colorado Museum 70

M+R

JUNE 4, 2024

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it).

Los Angeles 105

Los Angeles Program Digital North Carolina 105

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Ensure that your communications from recruitment to follow-up are based on inclusive principles. Enter the service blueprint!

Colorado 46

Colorado Audience Digital Denver 46

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 5) Acknowledge.

Raise 208

Raise Relationship Tips Fundraising 208

NTEN

JANUARY 26, 2010

Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Apparently, 8 of 10 nonprofits think their messaging fails to hit home. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. when/why?).

Metrics 81

Metrics Digital Strategy Rate 81

Get Fully Funded

AUGUST 1, 2022

Stay in touch with donors to create regular communications (consistency). Invite donors’ feedback to establish 2-way communication (courtesy). Basically, your email newsletter is there to keep the lines of communication open and to meet the donor’s need to feel good about your nonprofit. Does it go to donors? Volunteers?

Newsletter 124

Newsletter email Create Template 124

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate.

Studies 115

Studies Research Attention Tools 115

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. M+R Benchmarks Report. Thank you and Happy New Year!

Trend 315

Trend Digital Marketing Fundraising 315

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. We were blown away, to say the least, that we were able to fund six machines in one day,” said Katie Lawson, head of fundraising and communications at Tiny Tickers.

Giving 112

Giving Tips Game Digital 112