Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 105

Benchmark Social Media Global Project 105

M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content.

Mail 116

Mail Spam Rate email 116

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. Set KPIs to inform last-minute adjustments.

Fundraising 98

Fundraising America United States Test 98

Forj

AUGUST 6, 2024

During that session, we deployed several poll questions to our audience of over 300 live attendees to do a status check on how their organizations are currently engaging with young members. Benchmark the demographic breakdown of your membership base by career stage and age so that you can track success and growth over time.

Challenge 36

Challenge Associations Poll Mentoring 36

M+R

JUNE 18, 2024

From a pure advertising perspective, we cannot overstate the case for doing this: if this is not enabled, conversion tracking & ability to optimize ads will be extremely limited, unquestionably and dramatically impeding your ability to effectively advertise. Cookieless reporting: what’s your approach, and what are your benchmarks?

Alternative 105

Alternative Google Audio Test 105

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. CircuitEditor regularly hosts Twitter Chats on the subjects of social change and philanthropy in Africa. Be more generous and strategic in your follow back strategy. Like mentions and replies.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Consider artificial intelligence (AI) solutions.

Trend 52

Trend Podcast Nonprofit Retention 52

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. Step 1: Define the audience you’re targeting. Step 2: Identify and analyze prospects that fit your audience.

Effective 98

Effective Management Guide Fundraising 98

Bloomerang

SEPTEMBER 27, 2024

According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Campaign reports to track progress and adjust your approach as needed.

Platform 57

Platform Mobile Giving Pledge 57

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 61

Websites Change Management Digital Government 61

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 56

Websites Strategy Change Management Digital 56

Gyrus

MARCH 18, 2024

Global reach: Virtual training enabled Siemens to reach a broader audience, making training programs accessible to employees across different regions and time zones. Rapid adaptation: By swiftly transitioning to virtual training, Siemens ensured continuity in employee development even during the pandemic.

Train 52

Train Training Strategy Skills 52

Gyrus

MARCH 18, 2024

Global reach: Virtual training enabled Siemens to reach a broader audience, making training programs accessible to employees across different regions and time zones. Rapid adaptation: By swiftly transitioning to virtual training, Siemens ensured continuity in employee development even during the pandemic.

Train 52

Train Training Strategy Skills 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Gyrus

MARCH 18, 2024

Global reach: Virtual training enabled Siemens to reach a broader audience, making training programs accessible to employees across different regions and time zones. Rapid adaptation: By swiftly transitioning to virtual training, Siemens ensured continuity in employee development even during the pandemic.

Train 52

Train Training Strategy Skills 52

sgEngage

DECEMBER 27, 2021

Maybe your nonprofit is still redefining their goals in light of changing social and professional environments. Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Did you hit or miss the mark in 2021?

Platform 101

Platform Facebook Tips Social Media 101

Neon CRM

OCTOBER 23, 2023

That is, 80% of the desired actions are completed by 20% of the audience. Remember: your major gifts threshold will change as your organization grows. Step #2: Set Your Fundraising Goal(s) Benchmark your success by setting goals for your major gifts program. You can easily keep track of donors and transactions.

Gift 52

Gift Program Track Campaign 52

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Know Your Audience. Set Achievable Goals.

Giving 112

Giving Tips Game Digital 112

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Track progress.

Volunteer 94

Volunteer Program Roles Train 94

Forum One

OCTOBER 13, 2022

Together, participants collaborate, innovate, and discover new ways to spark change with technology. Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future.

Colorado 46

Colorado Audience Digital Denver 46

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress.

Trend 304

Trend Digital Marketing Fundraising 304

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. You may not want to change how you currently manage donors, which means you’d like to invest as little as possible in a different solution or approach to donor management. Is it worth it to spend the money?

Software 90

Software Free Tools Adobe 90

Saleforce Nonprofit

AUGUST 20, 2021

It may seem like the upfront time and resource commitment of DEI initiatives, coupled with an expectation that development revenue is constantly growing, can create an environment where it is very difficult to innovate actual change with diversity programs. Change Organizational Culture. DEI Benchmarking.

Strategy 81

Strategy Fundraising Philanthropy Nonprofit 81

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Those unsubscribe numbers don’t indicate that you should stop or change that message, but that you should work to more closely segment your list and target your messages.

email 169

email Marketing Nebraska Omaha 169

CauseVox

JULY 10, 2024

By combining innovative ideas with community engagement and leveraging technology, we can develop unique initiatives that resonate with our audience and drive meaningful impact. Participants particularly appreciated the ability to customize their campaign pages by changing photos, which deepened their personal connection to the campaign.

Awareness 66

Awareness Campaign Raise Story 66

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Offers accountability. But what does a fundraising strategy look like in practice? Email marketing software.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. You’ll want a keyword that’s short, easy to spell, and won’t get changed by a phone’s autocorrect function. You can reach a wider audience, track your campaign progress, and save your team plenty of time.

Mobile 57

Mobile Guide Giving Fundraising 57

Bloomerang

AUGUST 23, 2023

How to find this in Bloomerang: Reports → New → Start from a template → Newest donors Why this report is helpful: These folks are a very important audience! Make a note of this number of people too, and compare it to the other numbers we’ve been tracking. What percentage of your total audience is loyal donors ?

Report 89

Report Donor Database Template 89

Bloomerang

AUGUST 21, 2023

Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. Stay agile and flexible : The fundraising landscape is changing rapidly. One size does not fit all. Getting Started: Setting your goal How much revenue must be raised?

Action 77

Action Report Practice Fundraising 77

Qgiv

DECEMBER 7, 2022

Instead, it spells out what you’re supposed to do and when you’re supposed to do it in order to stay on track and reach your fundraising goals. . While some objectives may require multiple years to achieve, it is important to set benchmarks and plan to achieve as many of your objectives as possible.

Develop 52

Develop Fundraising Fund Raise 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It may require internal culture change – actionable listening and experiments. Notes and Resources.

ROI 104

ROI Social Media Media Social 104

Get Fully Funded

MAY 16, 2022

Monthly giving can change the game for your new, young, or small nonprofit! Hopefully you’re tracking your appeals well enough to know this, but if not, get out your calculator and run a couple of reports.). There’s your benchmark for figuring out how YOUR monthly giving program is doing. Why More Monthly Givers?

Donor 128

Donor Nonprofit Gift Missouri 128

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

These peer learning groups are focused on transformational change – to help participants transform into data-informed nonprofits one small step at a time. The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. And it’s still hard to carve out time for tracking.

Measure 100

Measure Track Model Seattle 100

Whole Whale

AUGUST 25, 2021

Donors’ giving patterns evolve in response to changes in economic and social forces,” said Una Osili, Ph.D., Marketing is missing the audience. To be most effective in direct mail, make sure to know your audience, target your mail, and choose the right mailer design. Get on track or get comfortable in the back.

Stats 96

Stats Trend Mail Fundraising 96

Achieve

MARCH 31, 2021

Capital campaigns are game-changing undertakings for growing nonprofits. If you were already planning a campaign before the pandemic struck, you’ll need to conduct a new study since the fundraising landscape has dramatically changed. Pay extra attention to the benchmarks you set during the campaign planning process.

Campaign 98

Campaign Phase Studies Consultant 98