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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

By interacting with your content, a segment of the audience shows you they care about what you have to say. Engagements refer to nearly any interaction a user has with your content. Social media platforms treat these interactions differently, and so should your organization. Benchmarking Your Engagement Rate.

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Quick bites: 2021 End-of-Year Fundraising

M+R

We know that IOS and cookie changes are already changing what we know about how donors interact with ads and email. Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Related Links: Come join Benchmarks 2022! Who gave more and who gave less?

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Plain language is communication your audience can understand the first time they read or hear it. Feature your landing page on the right bar of your blog. M+R Benchmarks Report. Add an opt-in form to your website and blog. Resources: TikTok for Nonprofits , Later Blog: TikTok , Tiltify for Nonprofits.

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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

But we think nonprofits are better served by framing this as a (much-needed) update: we’re replacing third-party cookies with a more durable approach that’s better for the everyday people interacting with our ads. Cookieless reporting: what’s your approach, and what are your benchmarks? Does your media plan need to shift?

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What actually happened: Apple Mail Privacy Protection

M+R

We saw some of the impacts of these changes in this year’s Benchmarks. Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Meaning, we’re fairly certain a real human person interacted with this email. Make strategic adjustments? Now, let’s dig deeper.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. This new-era approach ensures that your fundraising campaign is not confined to a specific physical location but can reach a global audience.

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SEO for Nonprofits in 2024: Internal and External Strategies

Forum One

Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences. By strategically incorporating keywords, websites align with user queries, attracting the right audience and improving overall online presence.