Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. Other orgs take different approaches.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Feeding America gratefully stewards its corporate donors through its digital channels, yet stays focused on sharing content that will increase audience loyalty.

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Nonprofit Tech for Good

MARCH 21, 2019

Use social fundraising as a way to spread awareness. Nonprofit awareness: Social fundraising can help to connect your organization with people who might need your help, and also, people who might want to contribute and help. General awareness: The more people see, learn, and hear about your cause, the more informed they will become.

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Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. The theme of your story can help you define the content you’ll need to create.

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sgEngage

NOVEMBER 27, 2024

A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online. Google Ads Forget billboards: tap into the power of Google Ads!

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CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Nonprofit Tech for Good

AUGUST 29, 2019

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

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Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Nonprofits increasingly use mobile messaging to share impactful stories that connect supporters emotionally to the cause.

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Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. To build that connection, your graphics need to tell a story.

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Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level.

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Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding what WCAG criteria is new and what remains relevant is important for growing your supporter base and maximizing your impact. Spread the word!

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Nonprofit Tech for Good

OCTOBER 11, 2024

This is where data and statistics come in, combined with a powerful image that tells a story. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. Posts with personal, heartfelt stories always work best on social media. What will the impact be?

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Nonprofit Tech for Good

SEPTEMBER 23, 2013

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness. 1) Tell your NGOs’ story in photo essay format.

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Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members.

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Nonprofit Tech for Good

MARCH 11, 2023

Here’s why: 1) You’ll raise money and awareness. What’s more, golfers tap into their personal and professional networks to fill their team for your tournament, which raises more awareness about your mission and subsequently broadens your donor base. Choose a provider that allows you to upload photos, videos, and customize text.

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Fast Company Tech

APRIL 11, 2025

Job seekers should be aware of that. That being said, one crucial tip I would share is to know your audience. But for smaller organizations, you cant rely on that same resum to tell your story. Behind every application is a real person, with a real story. I could only hire one person this time. Subscribe to it here.

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Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 5) Tell a story, don’t just make the ask.

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CauseVox

JULY 10, 2024

Well Aware , a nonprofit led by a group of innovative women, is doing just that and making significant strides in combating water scarcity in East Africa. Well Aware’s success teaches us valuable lessons in creative and effective fundraising. Ever considered taking a break from showers to make a difference?

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Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You can still tell a story and it should have a hook and conclusion, but it cannot include opinions or words such as “best” “fun” “entertaining” etc.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Nonprofit Tech for Good

AUGUST 24, 2020

First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand. Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible.

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Greater Giving

MARCH 27, 2025

The digital landscape is brimming with opportunities to connect with supporters, spread awareness, and raise funds. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. That makes it incredibly easy to connect with your target audience.

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Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Candid

DECEMBER 11, 2024

Ensure the color palette, photo elements, and graphics contribute to your story. Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Consider what options to raise awareness for your cause can be scaled.

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Nonprofit Tech for Good

JULY 25, 2019

Maybe you’re hoping to raise awareness or funds, show some supporter appreciation, do some community building, or maybe you just want to have a little fun. 2) Choose the audience for your event. For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 3) Get creative with your promotions.

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Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. So, what kind of content is that, exactly? But you can change that.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Tag your products in Stories and Posts.

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.orgSource

JULY 3, 2023

Giving your association’s stories their 15 minutes of fame has never been easier. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

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Nonprofit Tech for Good

JULY 5, 2019

While your organization accounts work to build an authentic community, share your story, and advance your brand strategy, playing the game as it was intended (person-to-person) can drive even more meaningful engagement with your cause. . 7 Keys to an Effective Social Media Ambassador Program. 1) Determine your social media objectives.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Every touchpoint with your donors will bring them closer to your Giving Tuesday story.

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The Fundraising Authority

NOVEMBER 1, 2022

It is often much more effective to use as few words as possible and let images tell the stories for us. When we use images that are based on real data and facts, our story, and more importantly – our conclusions – become self-evident. Our audience is no longer taking our word for it.

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Nimble AMS

DECEMBER 18, 2024

Try aligning your discount campaigns with holidays, anniversaries, or awareness months to increase relevance and urgency for your members. TIP: To algin your discounts with your associations special occasions, consider tying your promotions to your events theme or story. Special occasions or milestones.

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Nonprofit Tech for Good

JANUARY 17, 2019

Monitor important dates : there are numerous awareness days that are relevant to your organization. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 7) Tell your story. Nonprofits have the best stories to tell. 5) Pick the right tools.

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sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Fortunately, modern advocacy technology is aware of this potential shortcoming and has solutions. . Calls to action.

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TechCrunch

DECEMBER 15, 2022

The purpose of the marketing campaign on Instagram was to raise awareness about the service and generate leads. I used a general ad description with a CTA to book the service on our website, targeting a generic audience — women from London, aged 18-55. to register and list their services, which clients can book.

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Greater Giving

JANUARY 5, 2023

An annual awareness calendar can offer your nonprofit lots of great promotional ideas throughout the year. National awareness days are a great way to spread the word about your nonprofit’s work by aligning your mission with a day that’s dedicated to a specific, relevant issue. Discovering Relevant Awareness Days.

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CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. It allows you to meet supporters where they already spend time, creating opportunities to share your nonprofit’s story in visually compelling ways. Here are our tips on promoting your matching gift to your audience.

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