Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI 66

ROI Results Community Online 66

Care2

FEBRUARY 19, 2014

Similarly, many of us are very aware that it is increasingly expensive to acquire new users. In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily.

Audience 66

Audience Alternative Organization ROI 66

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

ROI 77

ROI Social Media Slides Media 77

Nonprofit Tech for Good

JANUARY 17, 2019

Monitor important dates : there are numerous awareness days that are relevant to your organization. There’s no need to be active on all social channels if you don’t get ROI from them. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 3) Decide on your channels.

Social Media 276

Social Media Calendar Content Media 276

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Right now for us, the tools that are mentioned above are being used to raise ‘professional capital’ and build brand awareness.

Social Media 189

Social Media Foundation Media Examples 189

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Campaign 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. A hybrid event will do more than simply increase your brand awareness, as it will also offer lead retrieval, improved thought leadership, and improved ROI.

Awareness 52

Awareness Sponsor Virtual Hosting 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. A hybrid event will do more than simply increase your brand awareness, as it will also offer lead retrieval, improved thought leadership, and improved ROI.

Awareness 52

Awareness Sponsor Virtual Hosting 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

AccelEvents

JULY 7, 2021

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Engaging with your audience during the event will allow for more sales opportunities.

Marketing 97

Marketing Virtual Audience Awareness 97

Media Cause

JANUARY 30, 2023

But, without a top-of-funnel strategy, like a brand awareness campaign, your paid media efforts could see diminishing returns and decreasing efficiency. Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure.

Awareness 52

Awareness Strategy Media Build 52

The Fundraising Authority

MAY 8, 2021

Be aware that when you apply for Google Ads, you choose between two different kinds of accounts. You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. The first one is called “Smart Campaigns.”

Grant 152

Grant Google Search Site 152

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. SMS messaging stands out as one of the most effective ways to reach your audience.

Fundraising 52

Fundraising Tips Donor Broadcast 52

TechCrunch

JULY 15, 2021

However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach. Marketers have now realized that their customers trust the recommendations of people they relate with.

Influence 97

Influence Marketing Platform Africa 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. Measure success through awareness, not dollars. Audience, audience, audience.

ROI 50

ROI Social Media Measure Media 50

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The opportunity to grow brand awareness, generate and capture leads, and to convert sales is almost always worth the initial investment. . Access to a MORE targeted audience. Lower cost of participation.

Sponsor 98

Sponsor Virtual Audience Demographics 98

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 53

Social Network ROI Social Media Advocacy 53

AccelEvents

MARCH 25, 2021

However, with the right tools and event professionals on your side, you can leverage hybrid events to generate increased ROI. Brand Awareness and Outreach. Brand awareness is a common marketing tactic where brands popularize their name and make it synonymous with the items, services, or ideas they are selling.

Build 94

Build Virtual Hosting Social Media 94

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Donation 111

Donation Ideas Online Fundraising 111

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Audience Hosting Metrics 98

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2019

One of the big questions and interactive components for the audience to ponder was an earlier iteration of Stephen George’s Fundraiser DNA. However, if only focused on the ROI benefit – you lose some of that potential because it lead to prospecting over keeping current donors engaged. Fundraiser DNA. Creativity.

Digital 116

Digital Fundraising Technology Adopt 116

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

As I blogged in response to the article, Causes is best for creating connections and awareness. KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. So, headed over to say hello and to hear about her masterclass "ROI of Relationships." Tags: metrics ROI twitter.

Measure 67

Measure Relationship ROI Metrics 67

sgEngage

SEPTEMBER 11, 2023

Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Influencer marketing can be a valuable tool to spread awareness about your nonprofit and your event to new audiences who otherwise might not have known about it.

Charity 104

Charity Create Sponsor Social Media 104

AccelEvents

JUNE 21, 2021

Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . The sales funnel is d ependent on several factors, including: your target audience. Top of funnel: This is the awareness stage.

Marketing 91

Marketing Registration Social Media Map 91

NonProfit Hub

OCTOBER 8, 2020

Brand creation kits, increasing audience awareness. Want to be recognized by your target audience? Great, your email and social media marketing’s in the bag, but what about brand awareness? How will your audience know who’s contacting them? Automatic resizing to suit multiple platforms.

Tools 81

Tools Nonprofit Social Media Analytics 81

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. According to a report from Wyzowl , 78% of marketers agree that video marketing has produced a good ROI for their organizations.

Measure 59

Measure Video Marketing Guide 59

AccelEvents

MARCH 18, 2021

As the event industry moves into the digital age, more and more brands are seeking ways to capture audience engagement and garner revenue through event marketing. With a digital events platform like Accelevents , you are able to scale with your audience so you won’t have to worry about over-marketing or under-marketing your event.

Tools 98

Tools Virtual Hosting Audience 98

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 95

Virtual Marketing Guide Social Media 95

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

email 75

email Difference Marketing Retention 75

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Audience 98

Audience Hosting Registration Virtual 98

Nonprofits Source

MARCH 21, 2018

Project Aware. Project Aware somehow manage to slip them in here and there without overdoing it. They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. What We Can Learn. Conclusion.

Social Media 109

Social Media Resource Media Marketing 109

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). In fact, an incredible $2.47

Giving 122

Giving Retention Campaign Fundraising 122

ASU Lodestar Center

SEPTEMBER 5, 2012

Create awareness and gain support from an atypical group of stakeholders. Provide quick tips on an expert area that reach a wide audience in seconds. What's in it for 'them' (ROI for both your members and your association)? Increased awareness of both your cause and events. Increase donorship. Increase donorship.

Social 82

Social Create Social Media Associations 82

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Be offered to a larger audience than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI.

Virtual 84

Virtual Guide Registration Social Media 84

Allegiance Group

JANUARY 8, 2025

This leads to increased loyalty, greater satisfaction, and a better ROI, especially compared to acquiring new donors. They knew the time was right like many healthcare organizations, the early days of the COVID-19 pandemic brought in a new group of healthcare-aware donors that they didnt want to lose.

Map 52

Map Donor Experiment Team 52