Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

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Campaign Google Giving Nonprofit 199

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 207

Marketing Fundraising Test Nonprofit 207

sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Keep in mind that a virtual advocacy campaign starts with the right software. Use technology with a face-to-face component. .

Advocacy 80

Advocacy Awareness Virtual Campaign 80

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. This is often where associations struggle, especially with broad objectives like “enhancing organizational awareness.”

Track 169

Track Associations Report Metrics 169

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169

Create Strategy Associations Registration 169

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Audience Campaign Phase Virtual 83

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

Action 260

Action Practice Tips Seattle 260

.orgSource

JANUARY 2, 2024

They have identified new audiences while remaining true to their core values. Self-awareness— is the ability to assess your own skills and to understand your personal emotional landscape. Investigate training options and keep the various learning styles of your team in mind. There are plenty of online and in-person courses.

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Team Technology Help Digital 221

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. Plus, audience members can flexibly choose when to listen to your podcast, whether that’s during their daily commute or just before bed. Who is our target audience and why would they listen?

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Audio Podcast Content Phase 81

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. And while Facebook posts and monthly e-newsletters are great for keeping your organization top of mind, they alone won’t help you reach the new, younger donors you need for long-term support. However, boosting awareness is an upper-funnel goal.

Digital 52

Digital Build Media Social Media 52

.orgSource

DECEMBER 26, 2023

But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people. In other words, know when you have the audience in your pocket and what to do if they are clearly not in your camp. Our teams are critically important.

Associations 221

Associations Skills Culture United States 221

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having.

San Diego 331

San Diego Fundraising Influence Profile 331

NetWits

MARCH 3, 2011

When The Pancreatic Cancer Action Network was brainstorming ideas for their awareness event at an L.A. Kings game, QR codes were top of mind. When the Pancreatic Cancer Action Network designed the flyer for their awareness night, they included two new calls to action: 1) a mobile opt-in via text message and 2) a QR code.

Awareness 242

Awareness Cancer Raise Mobile 242

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Media Guide Social 97

Achieve

NOVEMBER 15, 2024

Planning a successful nonprofit event requires more than securing a venue and crafting an engaging agenda—it hinges on connecting with your audience and building excitement well before the event date. Event Announcement Email An event announcement email is your first opportunity to share the exciting news with your nonprofit’s audience.

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email Registration Audience Nonprofit 52

CauseVox

AUGUST 2, 2024

What comes to mind when you think of Gen Z? What might not initially come to mind–but is just as true–is that Gen Z is a tech-savvy, socially conscious generation characterized by a strong desire for authenticity, social impact, and transparency. Tik tok dances, ever-changing lingo, and fashion that takes us right back to the 90s?

Donor 90

Donor Social Media Demonstration Poll 90

Nonprofit Tech for Good

NOVEMBER 22, 2021

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

Facebook 270

Facebook Los Angeles Online Effective 270

Allegiance Group

AUGUST 21, 2024

This makes sense because people are generally in a giving state of mind at year-end, and you often see a higher return on your ad spend. Advertising throughout the year can help you warm up your audience so that they are ready to give when they see your year-end appeals. Keep in mind that your ads don’t have to ask for money.

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Giving Podcast Map Awareness 52

Greater Giving

OCTOBER 10, 2024

With these benefits in mind, let’s explore two main strategies from the webinar. Showcase Beneficiary Stories: Demonstrate the impact of bids by highlighting the lives your nonprofit touches, aligning your audience emotionally with your mission.

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Video Hype Create Method 52

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Better inclusivity: Anyone with an Internet connection can attend a virtual gala — enabling nonprofits to increase awareness of their mission in other states and countries.

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Create Strategy Fundraising Virtual 283

Get Fully Funded

JULY 2, 2024

So meeting your fundraising goals is key to communicating the success of the event to your stakeholders and attendees (even though we know things like awareness are important, too). Auctria provides a platform designed with fundraising events in mind, so each of our tools is built to support you every step of the way.

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Fundraising Social Media Websites Audience 52

sgEngage

JUNE 3, 2024

If the idea of welcoming this cause-minded but still developing age group to serve in a board capacity boggles your mind, answer these questions: Have you considered the vast (decades-long) giving potential of Gen Z, like my cousins who have recently launched into the workplace? Today’s awareness is tomorrow’s social movement.

Director 89

Director Intergenerational Influence Generation 89

ASU Lodestar Center

DECEMBER 5, 2017

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Know Your Goals.

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Storytelling Audience Channel Story 45

Media Cause

APRIL 27, 2023

Here are five things to keep in mind to help create a standout nonprofit branding strategy. #1 While this might be challenging since your nonprofit likely has several audiences, all of whom are critical to your mission , it’s difficult to build a single-minded brand when you’re balancing the needs of five audiences.

Strategy 59

Strategy Voice Nonprofit Audience 59

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Strategy is vital.

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Benefit Marketing Change Time 64

sgEngage

OCTOBER 24, 2024

When you think of the most critical tools for driving your nonprofit’s mission forward, what comes to mind? A well-designed website can work wonders for your nonprofit in spreading awareness of your mission and converting first-time visitors into loyal, active supporters. 1 ratio for copy and 3:1 for headings). Typography.

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Websites Tips Images Nonprofit 91

Bloomerang

SEPTEMBER 8, 2021

In fact, telling too many heavy stories too often has the potential to alienate or fatigue the audience you’re hoping to inspire. . The transformation adds hope to the narrative and can help the audience become more open to hearing about the subject. Ask yourself: How can we change minds through statistics and storytelling ? .

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Story Tips Homeless Hunger 128

Bloomerang

JANUARY 21, 2022

In today’s media environment where and how you communicate to your audiences is always changing. Video continues to be a key driver online to engage audiences, help people remember your organization, and connect on an emotional level. . Successful marketing means updating approaches. Video Has to Be a Part of Your Marketing Mix.

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Marketing Audio Stream Nonprofit 126

Qgiv

JUNE 6, 2023

Use ads to promote major fundraising campaigns, events, or cause awareness days. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do you target the right audience for Facebook Ads for nonprofits? Are you just trying to raise awareness for your cause?

Facebook 86

Facebook Guide Nonprofit Demographics 86

Get Fully Funded

JULY 2, 2024

Whether you’re sending heartfelt thank yous or launching an awareness campaign, eCards can enhance the way your nonprofit connects with its community. Special Occasions: Use eCards to connect with supporters on holidays and birthdays, keeping your nonprofit top-of-mind in a positive and personal way.

Relationship 59

Relationship Build Celebrate Awareness 59

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. To reach brand new people with ads, you can: Build Lookalike Audiences.

Digital 121

Digital Program Tips Nonprofit 121

Qgiv

APRIL 22, 2024

While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there.

Marketing 52

Marketing Guide Nonprofit Channel 52

Media Cause

OCTOBER 11, 2023

Nonprofit organizations use social media to raise awareness and gain donors. However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Keep in mind that this feature is currently in beta testing, so it may still be a little buggy.

Marketing 59

Marketing Fundraising Social Media Video 59

sgEngage

SEPTEMBER 6, 2023

Content could be anything: Resources about your mission Fun downloads for your constituents Quizzes about your cause One client created an origami pinwheel for Child Abuse Awareness Month. Both the restaurants and the organization promoted the cookbook to grow awareness for everyone.

Digital 94

Digital Donor Work Calendar 94

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

MARCH 25, 2022

Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. Try reaching out to local musicians or up-and-coming performers, and you might be surprised by the response — many individuals love the chance to create awareness for good causes.

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Virtual Ideas Fundraising Stream 342