Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The digital team works hard to produce social content that balances sharing stories of the people they serve, the impact of their work, and the generosity of their supporters. Feeding America.

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Social Media Donor Media Social 312

sgEngage

NOVEMBER 27, 2024

A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization. These events can incorporate donation prompts, live chats, and real-time impact updates, creating an interactive experience for supporters. But don’t think that younger audiences are the only ones donating online!

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Online Fundraising Support Digital 98

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having. They also appeal to different audience segments. Other orgs take different approaches.

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Nonprofit Tech for Good

MARCH 4, 2020

They can use these extra hours to rally behind your cause—little actions can truly make a large impact in the long run. If your nonprofit audience is generally made up of exercise enthusiasts, you’ll want to share Charity Miles with them after your nonprofit gets added to the benefiting charity list. Download the app: ios.

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Social Charity Donation Fundraising 334

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members.

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email Marketing Guide Nonprofit 95

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding what WCAG criteria is new and what remains relevant is important for growing your supporter base and maximizing your impact. Spread the word!

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Candid

FEBRUARY 4, 2025

We uncovered trends within generations, or what were calling generational generosity; discovered a new type of impact creator; and further validated what weve been seeing on our fundraising platforms. Social sharing doesnt just raise awareness; it has the power to directly influence fundraising outcomes.

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Generation Share Social Nonprofit 95

CauseVox

OCTOBER 10, 2024

We understand that the GivingTuesday social media landscape can be a little intimidating, and coordinating your efforts across platforms in order to get the most impact can be a challenge. And in order to tell stories effectively you need to understand who your audience is.

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Social Media Media Tips Social 98

sgEngage

OCTOBER 24, 2024

A well-designed website can work wonders for your nonprofit in spreading awareness of your mission and converting first-time visitors into loyal, active supporters. To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Typography. Infographics.

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Websites Tips Nonprofit Design 110

Candid

DECEMBER 11, 2024

Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.

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Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Nonprofits increasingly use mobile messaging to share impactful stories that connect supporters emotionally to the cause.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Show them precisely what impact their gift will make. Giving Tuesday 2021 is right around the corner.

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Giving Question Nonprofit Campaign 301

Greater Giving

MARCH 27, 2025

Building a strong online presence is one of the most exciting and impactful ways to amplify your nonprofits reach. The digital landscape is brimming with opportunities to connect with supporters, spread awareness, and raise funds. That makes it incredibly easy to connect with your target audience.

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Online Build Nonprofit Social Media 59

Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. Don’t spam your followers with posts that don’t have a purpose.

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Social Media Content Media Social 328

Nonprofit Tech for Good

JULY 30, 2023

From showcasing outcomes through compelling stories to highlighting the transparency and accountability that donors, volunteers, and partners who share your vision seek, dedicated online brand management will invariably fuel and amplify the impact of your unique mission. Powerful storytelling is the key.

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Storytelling Action Roles Nonprofit 245

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. Your story does not rely simply on written text to make an impact. 4) Be creative.

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Storytelling Tips Social Media Nonprofit 271

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Awareness Campaign Business Social Media 98

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. Step 2: Decide on the format. Step 4: Submit your PSA for consideration.

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Public Service Nonprofit Script 347

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Nonprofit Social Media 239

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Plan Impact-Driven End-of-Year Giving Campaigns You’ve raised money all year long using different techniques from direct mail to email marketing. Most of the time, you’ve asked for money to create change.

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Campaign Giving Strategy Donor 104

Nimble AMS

DECEMBER 18, 2024

Try aligning your discount campaigns with holidays, anniversaries, or awareness months to increase relevance and urgency for your members. When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. Special occasions or milestones.

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Associations Adopt Registration Tips 103

Nonprofit Tech for Good

OCTOBER 11, 2024

What will the impact be? Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. It’s not about having the largest following or the flashiest content—it’s about showing your audience why your cause matters and how they can make a tangible impact.

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Social Media Donor Media Social 299

Fast Company Tech

MARCH 17, 2025

The curriculum emphasizes emotional self-awareness and intentional self-disclosure as a means to build trusting relationships, grow influence, and resolve conflict. The most effective leaders are self-aware, know their triggers, and balance competence and presence with authentic vulnerability.

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Highlight the impact of your work and provide them an avenue right then and there to join your cause.

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Giving Donation Donor Gift 338

The Modern Nonprofit

MAY 16, 2023

Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? Create awareness : Events give you a stage to share your story, educate people about your cause, and inspire them to take action. Well, guess what?

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Impact Create Nonprofit Fundraising 98

The Fundraising Authority

NOVEMBER 1, 2022

Our audience is no longer taking our word for it. Maps can be used to illustrate the work of a nonprofit, the areas they serve, and the impact of their fundraising efforts. By embedding the map on their website, they are able to show donors the impact of their contributions. They see it and make the connections for themselves.

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Map Fundraising Donor Campaign 233

.orgSource

JULY 3, 2023

Video has an immediacy and impact that consistently outpaces other mediums. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

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Video Communication Strategy Create 221

sgEngage

APRIL 11, 2022

While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast.

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Advocacy Awareness Campaign Virtual 97

Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. This, in turn, impacts click-through rate (CTR).

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Action Tips Practice Nonprofit 292

Forum One

NOVEMBER 5, 2024

In today’s digital age, creativity and impact are more vital than ever for organizations that aim to connect effectively with their audiences. Forum One worked with the Discovery Center to create an immersive digital exhibit and revamp their public website, enhancing visitor engagement and awareness.

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Nonprofit Tech for Good

JANUARY 24, 2019

When individual supporters set up personal fundraisers and share them with their network of friends and family, this creates more awareness and brings in new funds from groups that your nonprofit wouldn’t be able to reach on your own. Peer-to-Peer Fundraising Best Practices. Think about how you craft your ask.

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Fundraising Program Practice Campaign 279

Fast Company Tech

APRIL 11, 2025

Job seekers should be aware of that. That being said, one crucial tip I would share is to know your audience. But for a high-impact, high-trust role at a pre-seed VC fund like mine, it makes a world of difference. What job seekers should know Lets be realthis process isnt sustainable, let alone scalable. Another lesson?

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Application Job Review Roles 101

Nonprofit Tech for Good

JULY 5, 2019

These are people who want to help amplify your message to increase your impact, share their passion, and recruit others to join the cause. . Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. These are your social media ambassadors. .

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Nonprofit Tech for Good

DECEMBER 2, 2023

2) Recurring Donors and Giving Flexibility Recurring or sustaining-level donors are supporters who are excited to provide ongoing support and have a long-term impact on your organization, whether this is on a biweekly, monthly, or on a quarterly basis. Local celebrities can increase awareness of an organization tremendously.

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Trend Fundraising Donor Donation 329

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Paid media can deliver the scale, impact, and reach you need to hit your fundraising goals. Building Awareness Through Paid Media Fundraisers and marketers often use owned media to build awareness of their organization.

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