Nonprofit Tech for Good

JULY 25, 2019

1) Start with a clear goal. Maybe you’re hoping to raise awareness or funds, show some supporter appreciation, do some community building, or maybe you just want to have a little fun. 2) Choose the audience for your event. Refer back to your goal and really think about what supporters might best fit your event.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having. They also appeal to different audience segments. Other orgs take different approaches.

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Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Nimble AMS

DECEMBER 18, 2024

The key is to align your associations goals with your pricing discount strategy. Ultimately, your goals should guide the types of pricing discounts you offer. Try aligning your discount campaigns with holidays, anniversaries, or awareness months to increase relevance and urgency for your members. Special occasions or milestones.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

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Nonprofit Tech for Good

MARCH 21, 2019

Use social fundraising as a way to spread awareness. Nonprofit awareness: Social fundraising can help to connect your organization with people who might need your help, and also, people who might want to contribute and help. General awareness: The more people see, learn, and hear about your cause, the more informed they will become.

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sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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CauseVox

DECEMBER 5, 2024

Since you probably raise a good percentage of your fundraising goal during the month of December, you have to make the time count! Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Here are our tips on promoting your matching gift to your audience.

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Nonprofit Tech for Good

JANUARY 24, 2019

When individual supporters set up personal fundraisers and share them with their network of friends and family, this creates more awareness and brings in new funds from groups that your nonprofit wouldn’t be able to reach on your own. Treat peer-to-peer like any other initiative; set clear goals even if you have to modify them later on.

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The Storytelling Non-profit

OCTOBER 18, 2021

My goal is that these articles is to provide you with fundraising advice that will help you year-round and especially as we careen towards year-end fundraising season, which is like the Olympics of annual fundraising IMO. Specifically, what to do before and during the campaign to generate additional awareness.

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Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. We deliver beautiful websites and tailored marketing strategies that help nonprofits and social impact companies achieve their goals. Spread the word!

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Put your creativity to work and decide which campaign type makes the most sense for your goals.

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Nonprofit Tech for Good

MARCH 11, 2023

Here’s why: 1) You’ll raise money and awareness. What’s more, golfers tap into their personal and professional networks to fill their team for your tournament, which raises more awareness about your mission and subsequently broadens your donor base. Digital exposure is huge when it comes to the most lucrative sponsorships.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

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sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Fortunately, modern advocacy technology is aware of this potential shortcoming and has solutions. . Use technology with a face-to-face component.

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Candid

FEBRUARY 4, 2025

Social sharing doesnt just raise awareness; it has the power to directly influence fundraising outcomes. GoFundMes own research shows that, on average, every time an organizer shares their fundraiser, it can drive an additional $100 toward their goal. Remember, impact creators dont need millions of followers to make a difference.

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Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. They think their owned media is enough to achieve their goals. Paid media can deliver the scale, impact, and reach you need to hit your fundraising goals. However, boosting awareness is an upper-funnel goal.

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Digital Media Build Social Media 52

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. This blog post will break down the essential steps for aligning KPIs with strategic goals and designing dashboards to monitor and share performance.

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.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. My goal with WorkerBee.TV In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. It is an effective recruitment tool that also promotes public awareness.

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Greater Giving

MARCH 27, 2025

The digital landscape is brimming with opportunities to connect with supporters, spread awareness, and raise funds. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. That makes it incredibly easy to connect with your target audience.

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Online Build Nonprofit Social Media 52

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. What does this mean for you?

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Get Fully Funded

FEBRUARY 27, 2025

But thats the point of consistent outreach: Building awareness and educating your audience on the purpose and benefits of estate planning so that it stays on their minds. January – Resolutions and Planning Season A new year means new goals and new reflections. Targeted outreach to year-end donors.

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Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. When stakeholders resonate with your organization’s narrative, they are likelier to choose it over others with similar goals.

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Nonprofit Tech for Good

OCTOBER 10, 2019

But a nonprofit organization’s yearly financial budget isn’t always enough for its goals. 2) Set the right goal amount. Donors may have a different outlook on donating to your fundraiser depending on the goal you choose. Keep in mind that you can always raise or lower the fundraiser goal at any time.

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Association Analytics

JUNE 17, 2021

Perhaps some of those segments aren’t aware of services or aspects of the event they might find valuable. Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. Which groups are most loyal attendees and which aren’t?

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Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. Monitor important dates : there are numerous awareness days that are relevant to your organization. It’s an easy way to set measurable goals and to align your objectives with your daily posting. 5) Pick the right tools.

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.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Since day one, our goal has been and continues to be, building lasting relationships. Focus on the Future Today the emphasis is shifting.

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Bloomerang

MAY 18, 2021

The effort lacks clear communication objectives and no specified audience has been identified. The content could be great, but lacking clarity in the other two categories (goals and audience) can really limit success. Entertain – Cultivate interest and emotion in your audience so they will continue to engage.

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Nonprofit Tech for Good

AUGUST 29, 2019

Médecins Sans Frontières (MSF) shares attention-grabbing staff stories from the front lines, to raise awareness of international crises such as the violent campaign against the Rohingya people in Myanmar: View Story. Choose an objective that aligns with your marketing goal. In terms of posting cadence – how much should you post?

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Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . What you measure will depend on your goals.

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

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Action Tips Practice Nonprofit 258

Charity Village

SEPTEMBER 26, 2024

to reach their target audiences, raise brand awareness and visibility and meet other business goals and objectives. Every nonprofit uses communications (e.g., content, plan, strategy etc.)

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.orgSource

FEBRUARY 12, 2024

Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Integrated goals, objectives, and tactics keep everyone on point.

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.orgSource

MAY 15, 2023

Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Integrated goals, objectives, and tactics keep everyone on point.

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Collaboration Marketing Team Integration 221

Whole Whale

SEPTEMBER 12, 2024

Many nonprofits, (especially health-related ones) have an awareness day, week, or month. The goal is to increase awareness (duh) and to get more people to take action. Below are the 5 key steps to planning a standout awareness campaign. Use every angle Surround your audience. Have a favorite awareness campaign?

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Bloomerang

JANUARY 21, 2022

In today’s media environment where and how you communicate to your audiences is always changing. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Partner with Businesses to Achieve Shared Goals. Figure out your goals: What action do you want people to take?

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Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. Building an audience by attracting new subscribers to newsletters . A Real-Life Example. This means that you: .

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