Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly. Just the term “digital landscape” can be overwhelming.

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Digital Media Build Social Media 52

Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? Engaging with younger generations. Tapping into new revenue streams.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. This helps them to continue to drive awareness and support for the anti-hunger movement. Feeding America.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better.

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Marketing Fundraising Nonprofit Social Media 250

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. One of the strongest features of RCS is verified sender, as it helps build trust between your org and your audience.

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Candid

FEBRUARY 4, 2025

That power of connection is also the driving force behind how people show up on social media platformsjoining groups and digital communities with shared values, locations, or interests. Social sharing doesnt just raise awareness; it has the power to directly influence fundraising outcomes.

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Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). The Metaverse is a virtual reality “world” where users can interact with each other and digital objects in a three-dimensional, simulated space using any internet-connected VR device. Transparency to keep donors updated on how funds are used.

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sgEngage

OCTOBER 24, 2024

A well-designed website can work wonders for your nonprofit in spreading awareness of your mission and converting first-time visitors into loyal, active supporters. To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Typography. Infographics.

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sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. Local celebrities can increase awareness of an organization tremendously. Convenience is king with digital wallets!

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.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. ” What does it mean to be emotionally intelligent, and how can it improve your ability to utilize digital tools? What went wrong?

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Nonprofit Tech for Good

MARCH 11, 2023

Here’s why: 1) You’ll raise money and awareness. What’s more, golfers tap into their personal and professional networks to fill their team for your tournament, which raises more awareness about your mission and subsequently broadens your donor base. Digital exposure is huge when it comes to the most lucrative sponsorships.

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Fundraising Sponsor Registration Nonprofit 340

Greater Giving

MARCH 27, 2025

The digital landscape is brimming with opportunities to connect with supporters, spread awareness, and raise funds. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Promote Your Website With Google Ads.

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Online Build Nonprofit Social Media 59

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 3) Google Ads are a hugely effective digital marketing channel.

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Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members.

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Nonprofit Tech for Good

AUGUST 22, 2019

2) Marketing and Awareness. Think of this as the equivalent of Google Ad Grants, but for a more tech-savvy audience. . This gives users many of the benefits of digital currency without price fluctuations. . The Giving Block. Cryptocurrency donations create viral content in ways traditional donations do not. 3) Millennials.

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Candid

DECEMBER 11, 2024

Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.

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sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Fortunately, modern advocacy technology is aware of this potential shortcoming and has solutions. . Initial recruitment.

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Whole Whale

MARCH 18, 2025

Meanwhile, botsboth helpful and harmfulnow dominate web traffic, marking a fundamental shift in digital strategy. Digital Information World: Analysis summarizing Imperva data on bot traffic and industry breakdowns ( Digital Information World ) We’ve Been Here Before (Sort Of) Remember when mobile overtook desktop?

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sgEngage

APRIL 20, 2021

Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue. One of the most convenient parts of today’s digital landscape is that technology can do the heavy lifting, freeing up donors’ time. Make donor participation easy with technology.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Setting aside even a tiny budget to put into Instagram Stories Ads will help build your audience and get more views on your Stories. . Well, it depends! 3) Run Instagram Stories Ads. .

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.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. It is an effective recruitment tool that also promotes public awareness. My goal with WorkerBee.TV

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Whole Whale

APRIL 1, 2025

You need a digital fundraising strategy that builds trust, deepens relationships, and turns curiosity into generosity time and time again. The stages: Aware: Theyve heard of you and get the gist of your mission. AWARE: Attracting New Donor Prospects Your goal: Get on their radar. They grow it, bit by bit. Engaged: They give.

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Strategy Fundraising Guide Nonprofit 52

Forum One

NOVEMBER 5, 2024

In today’s digital age, creativity and impact are more vital than ever for organizations that aim to connect effectively with their audiences. These awards honor the power of big ideas over substantial budgets and emphasize the importance of storytelling and innovation in digital design.

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Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Partner marketing. Online Registration is Expected It’s an online world.

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Marketing Tech Sponsor Registration 238

Bloomerang

JANUARY 25, 2023

How can nonprofits showcase their year-end results in a digital report? Most charities are aware of these patterns. So while creating a digital report allows you to engage with supporters, it’s also essential for internal strategizing. Mobile giving has spiked and digital natives have become target donors.

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Digital Report Fundraising Nonprofit 130

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Content could be anything: Resources about your mission Fun downloads for your constituents Quizzes about your cause One client created an origami pinwheel for Child Abuse Awareness Month.

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Media Cause

APRIL 13, 2023

A Holistic Digital Marketing View on the State of TikTok As an agency with a wide range of services, we chose to look at this not just from a social media perspective but talk to our specialists across the agency to weigh in on the topic.

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Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. By Oskar Sznajder , Co-founder of Webup! –

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Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. So, what kind of content is that, exactly?

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Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key.

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Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. Communications and awareness. End-to-end brand experiences.

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Greater Giving

JANUARY 5, 2023

An annual awareness calendar can offer your nonprofit lots of great promotional ideas throughout the year. National awareness days are a great way to spread the word about your nonprofit’s work by aligning your mission with a day that’s dedicated to a specific, relevant issue. Discovering Relevant Awareness Days.

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