Candid

FEBRUARY 4, 2025

At GoFundMe and Classy, we see every day how connections drive giving to myriad causes. In this article, Ill unpack what weve learned about the ways social sharing is transforming how people connect with causes, the impact of generational generosity, and how nonprofits can tap into these trends to drive meaningful support.

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Nonprofit Tech for Good

JULY 25, 2019

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. 2) Choose the audience for your event. 2) Choose the audience for your event.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The organization assesses potential posts to determine their alignment with its messaging strategy, brand voice, audience insights, historical performance, and cultural tones and considerations.

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Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. 3) Make it frictionless.

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Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). The Metaverse offers nonprofits a variety of ways to engage with potential donors and bring awareness to your mission. Benefits of Web3 for Nonprofits: Security for donor PII and funds. Transparency to keep donors updated on how funds are used.

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Candid

DECEMBER 11, 2024

Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.

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Nonprofit Tech for Good

JANUARY 24, 2019

Whether they’ve been helped directly by your nonprofit, they have a family member affected by your mission, or they just have a true passion for what you’re doing, they have an affiliation with your cause for a reason. Make it as easy as possible for fundraisers to raise money for your cause through ready-made resources.

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sgEngage

NOVEMBER 2, 2023

Cause marketing is similar to this mutually beneficial relationship, but it takes the partnership to the next level. Instead of collaborating on a single event, your nonprofit and its corporate partner merge marketing stra tegies for an entire campaign to spread awareness of your cause. What is cause marketing?

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sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

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Greater Giving

MARCH 27, 2025

The digital landscape is brimming with opportunities to connect with supporters, spread awareness, and raise funds. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. That makes it incredibly easy to connect with your target audience.

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CauseVox

DECEMBER 5, 2024

The same goes for your major donors, long-time volunteers, and others who’ve shown commitment to your cause over the years. Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. When push comes to shove, this is why your donors support your cause.

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Nonprofit Tech for Good

JULY 5, 2019

As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. These are people who want to help amplify your message to increase your impact, share their passion, and recruit others to join the cause. . No, you don’t need an advertising budget in the millions to get in the game.

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sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Many grassroots advocacy campaigns start with groups of concerned individuals coming together over a common cause. Stay in touch with supporters.

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CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Nonprofit Tech for Good

OCTOBER 29, 2022

Highlight the impact of your work and provide them an avenue right then and there to join your cause. Word-of-mouth is how 67% of donors were most likely to find out about new causes in 2021. Different payment options also broaden your reach to audiences across younger generations.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage.

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Nonprofit Tech for Good

MARCH 25, 2022

They offer a chance to dress up, get together with others, and have a good time — while also raising money for a good cause. Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. A Gala is a well-known charity fundraising event.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. When people feel emotionally invested in an organization’s story, they are more likely to perceive the organization positively and become advocates for its cause.

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Nonprofit Tech for Good

OCTOBER 10, 2019

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. If you’d like to go above and beyond, adding videos to your fundraiser can connect potential donors to your cause in a way that photos can’t. Farm-to-Table Job Training: Grow Local Leaders.

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Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Better inclusivity: Anyone with an Internet connection can attend a virtual gala — enabling nonprofits to increase awareness of their mission in other states and countries.

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Allegiance Group

FEBRUARY 4, 2025

history, and they are establishing their giving practices, with more than half budgeting to donate to causes annually. Gen Z, with their unparalleled digital fluency and passion for social causes, is leveraging these skills to create meaningful impact and change. Half of Gen Z shares causes or fundraisers at least once a week.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. The idea of asking friends and family for money, even to support a cause that means the world to you, can be a scary proposition for your participants.

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Association Analytics

JUNE 17, 2021

Perhaps some of those segments aren’t aware of services or aspects of the event they might find valuable. If certain groups aren’t attending, try to determine a possible root cause. Important Tips: Please note that the analysis should be done for each of your events as they may attract different audience segments.

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.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. A constant bombardment of messages causes burnout. A constant bombardment of messages in texts, via email, and on social platforms, causes burnout. Do you have the resources you need?’

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Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Building Awareness Through Paid Media Fundraisers and marketers often use owned media to build awareness of their organization. However, boosting awareness is an upper-funnel goal. The goal was to plant the seed of awareness about the event.

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Nonprofit Tech for Good

AUGUST 29, 2019

Médecins Sans Frontières (MSF) shares attention-grabbing staff stories from the front lines, to raise awareness of international crises such as the violent campaign against the Rohingya people in Myanmar: View Story. Look at cause and awareness days that you can leverage to get more exposure and drive more donations.

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Nonprofit Tech for Good

APRIL 10, 2022

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

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Donorbox

MARCH 1, 2024

From local initiatives to global movements, designated awareness days offer your organization invaluable opportunities to amplify your messaging, engage your audience, and drive positive change for your cause. for […] The post Awareness Days for Your Nonprofit: Your Ultimate Guide for 2024 appeared first on Nonprofit Blog.

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Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Local celebrities can increase awareness of an organization tremendously. December is an important month for nonprofit fundraisers.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Raise awareness for your Shop with a contest.

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Achieve

NOVEMBER 15, 2024

Planning a successful nonprofit event requires more than securing a venue and crafting an engaging agenda—it hinges on connecting with your audience and building excitement well before the event date. Event Announcement Email An event announcement email is your first opportunity to share the exciting news with your nonprofit’s audience.

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CauseVox

JANUARY 8, 2025

For nonprofits with limited resources, making the most of this page is critical to driving donations, engaging supporters, and amplifying your cause. Craft a Strong Fundraising Appeal Your fundraising appeal is the heart of your fundraising campaign pagea chance to connect with donors, demonstrate why your cause matters, and inspire action.

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Bloomerang

SEPTEMBER 8, 2021

In fact, telling too many heavy stories too often has the potential to alienate or fatigue the audience you’re hoping to inspire. . The transformation adds hope to the narrative and can help the audience become more open to hearing about the subject. You want the audience to quickly grasp what the problem at hand is.

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Nonprofit marketing refers to the strategies an organization uses to promote its cause, mission, and services. There are more than 1.8 million registered nonprofits in the United States alone.

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