Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having. They also appeal to different audience segments. Other orgs take different approaches.

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Fundraising Nonprofit Influence San Diego 332

sgEngage

NOVEMBER 27, 2024

A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online. Google Ads Forget billboards: tap into the power of Google Ads!

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Online Fundraising Support Digital 98

Nonprofit Tech for Good

MARCH 21, 2019

Use social fundraising as a way to spread awareness. Nonprofit awareness: Social fundraising can help to connect your organization with people who might need your help, and also, people who might want to contribute and help. General awareness: The more people see, learn, and hear about your cause, the more informed they will become.

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Fundraising Social Practice Online 279

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Awareness Campaign Business Social Media 102

Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Making a show work seamlessly for both audiences. The result is a growing divide in audience experiences. And some podcasters have other priorities.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

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Campaign Giving Nonprofit Google 264

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members.

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Nonprofit Social Media 250

Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. Don’t spam your followers with posts that don’t have a purpose.

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Social Media Content Media Social 329

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. This helps them to continue to drive awareness and support for the anti-hunger movement. Feeding America.

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Social Media Donor Media Social 313

Nonprofit Tech for Good

MARCH 4, 2020

If your nonprofit audience is generally made up of exercise enthusiasts, you’ll want to share Charity Miles with them after your nonprofit gets added to the benefiting charity list. If you are a charity looking to inspire change among younger generations, it’s important to look for new ways to reach your audiences. Charity Miles.

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Social Charity Donation Fundraising 341

Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). The Metaverse offers nonprofits a variety of ways to engage with potential donors and bring awareness to your mission. Benefits of Web3 for Nonprofits: Security for donor PII and funds. Transparency to keep donors updated on how funds are used.

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Attention Nonprofit Avatar Virtual 359

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. One of the strongest features of RCS is verified sender, as it helps build trust between your org and your audience.

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Mobile Trend Social Media Donation 322

Fast Company Tech

MARCH 17, 2025

The curriculum emphasizes emotional self-awareness and intentional self-disclosure as a means to build trusting relationships, grow influence, and resolve conflict. The most effective leaders are self-aware, know their triggers, and balance competence and presence with authentic vulnerability.

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Work Student Module Culture 115

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

MARCH 11, 2023

Here’s why: 1) You’ll raise money and awareness. What’s more, golfers tap into their personal and professional networks to fill their team for your tournament, which raises more awareness about your mission and subsequently broadens your donor base.

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Fundraising Sponsor Registration Nonprofit 340

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding what WCAG criteria is new and what remains relevant is important for growing your supporter base and maximizing your impact. Spread the word!

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email Accessibility Practice Nonprofit 334

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. Step 2: Decide on the format.

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Public Service Nonprofit Script 349

Nonprofit Tech for Good

JULY 25, 2019

Maybe you’re hoping to raise awareness or funds, show some supporter appreciation, do some community building, or maybe you just want to have a little fun. 2) Choose the audience for your event. For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 3) Get creative with your promotions.

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Fundraising Practice Nonprofit Registration 278

Greater Giving

MARCH 27, 2025

The digital landscape is brimming with opportunities to connect with supporters, spread awareness, and raise funds. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. That makes it incredibly easy to connect with your target audience.

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Online Build Nonprofit Social Media 59

Nonprofit Tech for Good

AUGUST 22, 2019

2) Marketing and Awareness. Think of this as the equivalent of Google Ad Grants, but for a more tech-savvy audience. . For nonprofits who choose to go the extra mile, they advise on crypto fundraising strategies, and pair nonprofits up with partner crypto organizations, elevating fundraising and awareness outcomes.

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Nonprofit Donation Fundraising Grant 279

sgEngage

OCTOBER 24, 2024

A well-designed website can work wonders for your nonprofit in spreading awareness of your mission and converting first-time visitors into loyal, active supporters. To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Typography. Infographics.

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Websites Tips Nonprofit Design 111

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Better inclusivity: Anyone with an Internet connection can attend a virtual gala — enabling nonprofits to increase awareness of their mission in other states and countries.

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Fundraising Strategy Create Nonprofit 299

Candid

DECEMBER 11, 2024

Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.

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CauseVox

JULY 10, 2024

Well Aware , a nonprofit led by a group of innovative women, is doing just that and making significant strides in combating water scarcity in East Africa. Well Aware’s success teaches us valuable lessons in creative and effective fundraising. Ever considered taking a break from showers to make a difference?

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Awareness Campaign Story Raise 82

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. What does this mean for you?

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Social Media Media Tips Social 98

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. It is an effective recruitment tool that also promotes public awareness. My goal with WorkerBee.TV

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Video Communication Strategy Create 221

Fast Company Tech

APRIL 11, 2025

Job seekers should be aware of that. That being said, one crucial tip I would share is to know your audience. What job seekers should know Lets be realthis process isnt sustainable, let alone scalable. Most hiring managers wont do what I did, especially in the age of AI.

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Nonprofit Tech for Good

OCTOBER 11, 2024

Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. It’s not about having the largest following or the flashiest content—it’s about showing your audience why your cause matters and how they can make a tangible impact. 3) Make it frictionless.

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Social Media Donor Media Social 300

Nimble AMS

DECEMBER 18, 2024

Try aligning your discount campaigns with holidays, anniversaries, or awareness months to increase relevance and urgency for your members. When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. Special occasions or milestones.

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Associations Adopt Registration Tips 103

Candid

FEBRUARY 4, 2025

Social sharing doesnt just raise awareness; it has the power to directly influence fundraising outcomes. Nonprofits can leverage these behaviors to shape their social strategies, engage broader audiences, and activate their own networks. Smaller, niche influencers often have highly engaged audiences who trust their recommendations.

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Generation Share Social Nonprofit 95

Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. So, what kind of content is that, exactly?

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Action Tips Practice Nonprofit 305

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Building Awareness Through Paid Media Fundraisers and marketers often use owned media to build awareness of their organization. However, boosting awareness is an upper-funnel goal. The goal was to plant the seed of awareness about the event.

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Digital Media Build Social Media 52

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 5) Tell a story, don’t just make the ask.

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Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. Through their poignant, critical narratives, Feeding America raises awareness about food insecurity and engages the public in its mission to end hunger.

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Storytelling Action Roles Nonprofit 246

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. #GivingTuesday is the biggest generosity movement in history. 1) Define your narrative.

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Storytelling Tips Social Media Nonprofit 271

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage.

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Giving Question Nonprofit Campaign 310