Care2

JUNE 13, 2007

60) Search « Blogrolls Best, June 15 Edition | Main | Care2 Featured in "Greenvertising" Report » Tuesday Jun 12 2007 Vlinks: The Webs Best Video Sharing, Vlogging, and Resources Tuesday, June 12, 2007 at 08:53AM | by James OMalley Youve heard of YouTube. Youve heard of.well, have you heard of anyone else? All rights reserved.

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Vlog Social Media Video Resource 28

See3

NOVEMBER 2, 2007

That’s the promise and power of portable media — you don’t have to be the convener of all the audiences for your stuff.) Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

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Video Miami FAQ YouTube 40

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Copyright © 2008, Care2.com We happen to agree with her. ;O) O) Thanks Hollis!

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Social Media Advocacy Case Study Vlog 28

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. Where and how should we focus our energies to get the most ROI from our video production resources? When, if ever, do we need a professional touch?

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Video Campaign Chad Contest 40

See3

JANUARY 7, 2008

Danny “plans to leverage the widespread appeal anticipated for this project with an innovative, multi-platform community engagement campaign designed to build audiences before the broadcast and extend the reach of the series into communities across the nation.&# One of the coolest things will be the outreach and engagement pieces.

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Broadcast FAQ Video Newsletter 40

See3

MARCH 13, 2008

APPLICATION PROCESS: If you are interested and qualified for this position and would like to be considered, please submit all written or electronic information to Human Resources. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

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Foundation Job Open Media 40

See3

MAY 21, 2007

It also has taken this whole year for me to build something of an audience. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! If you don’t know Guy, he gives good keynote. As I look at many interesting blogs I realize that it’s never too late to start.

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Technology FAQ Newsletter NTC 40

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Local Advocacy Media 31

See3

SEPTEMBER 24, 2007

You don’t have to have more metrics to understand that in order to capture and keep the attention of you target audience that you have to have good, compelling visual stories. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Share and Enjoy: One Comment comment Lights!

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Video YouTube FAQ Metrics 40

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. Knowing your audience and making sure to keep your message directed towards them and very clear is key. December 28, 2008 | David Kinard Copyright © 2008, Care2.com

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See3

FEBRUARY 26, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman FEB 26, 2008 Are you an idiot?

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Video FAQ Newsletter Copyright 40

See3

SEPTEMBER 12, 2007

Last year, Nielsen/NetRatings did a study and found that a third of YouTube’s audience is over 45. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! I wouldn’t be surprised if that’s only gone up in the past year. Case Soup: Nonprofit Video Secrets Revealed!

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People Demographics Video FAQ 40

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Right now, were using it to grow the audience of people that are involved and help create that amorphous "buzz". I think the medium is just too fluid for that. All rights reserved.

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Social Media Twitter Action Advocacy 68

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

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Social Media Video Advocacy Web 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

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Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

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Demographics Social Network Social Media Network 28

Care2

MAY 8, 2009

Your audience is already using major social networks like Facebook and Twitter so that is where you should have a solid presence. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

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Social Media Studies Facebook Raise 41

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

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Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Media 28

Care2

FEBRUARY 7, 2009

Convio says knowing your audience is key because the online tools you choose to use must align with the technical capabilities of your audience. Convio lays out simple steps to creating a website that is easier to navigate and more useful to your target audiences. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

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Social Media Difference Advocacy Case Study 28

Care2

MAY 22, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com What is Earned Media? All rights reserved.

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Track Social Media Media Advocacy 41

See3

JULY 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JUL 12, 2007 How many site visitors do you have?

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Site Question Alexa Video 40

Care2

JUNE 21, 2007

Target your audience: before pouring money into an online ad campaign, make sure the audience of the site your ad appears on is likely to be interested in your nonprofit. Copyright © 2008, Care2.com The higher the number of clicks an ad gets doesnt necessarily equate to a higher number of conversions. All rights reserved.

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Social Media Advocacy Online Case Study 28

Care2

MAY 29, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

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Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

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Advocacy Social Media Arts Story 28

Care2

JANUARY 15, 2009

Segment Your Subscribers: If you have the staff resources and a lot of subscribers, think about segmenting your e-newsletter subscriber base, and then tailoring different versions of your e-newsletter for each segment (e.g. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com by age, interest, activism level).

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Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 7, 2009

You need to be where your target audiences are. It’s where people go to gather news, resources and discuss issues. So Id say try to be as creative as possible, and get the advice of people who know the audience well not only from an NPO perspective, but from a tech/2.0 Consider it like an interactive 24-hour news cycle.

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Social Media Web Advocacy Media 31

See3

MARCH 12, 2008

In other words, YouTube feels that for the most part it is enough to direct traffic to third-party sites and let them tap into YouTube’s huge audience. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

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YouTube Platform Kickapps API 40

See3

MAY 28, 2007

The prize has to be significant, or seem significant to the target audience. (It It also has to have the right venue, an easy way for people to participate, legal rules and enough promotion so the target audience knows it exists. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

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Contest Generation Content YouTube 40

Care2

MARCH 4, 2009

” Provide links to resources, fact sheets, and important articles so users can easily click to read more. 4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com

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Social Media Content Web Practice 38

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Use mini celebs - a columnist in a local newspaper or magazine may not be a global sensation, but he or she does have a large, captive audience. Copyright © 2008, Care2.com Their creativity may inspire others. To create a new comment, use the form below.

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Interaction Social Media Advocacy Fundraising 28

Care2

JUNE 30, 2009

You may think that your audience wants a lot of detail and perhaps “needs” to be educated about why you are doing what you do – but in fact, your activists need to know just three things: 1. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com 60) Search « How Sticky is Facebook? Everybody does it.

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Social Media Advocacy Online Tips 40

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns. Einen Kommentar schreiben [.]

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El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns. Einen Kommentar schreiben [.]

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El Salvador Story Philanthropy Camera 40

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

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Social Media Advice Advocacy Media 31

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. May 14, 2009 | Eric Copyright © 2008, Care2.com Here are the highlights. All rights reserved. All Care2 terms of service and privacy policies apply.

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Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 17, 2009

It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online. ” Some Resources to Reach Baby Boomers Online BOOMj : A niche portal and social networking site serving Baby Boomers and Generation Jones. 25% percent of their members are aged 50+.

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Demographics Social Media Online Advocacy 45