Care2

MAY 8, 2009

Below are key highlights from the study: 74% have a presence on Facebook with an average community size of 5391 members. 30% have built one or more in-house social networks, with 86% hosting communities of 10,000 people. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences.

Social Media 41

Social Media Studies Facebook Raise 41

See3

SEPTEMBER 12, 2007

While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group. Last year, Nielsen/NetRatings did a study and found that a third of YouTube’s audience is over 45.

People 40

People Demographics Video FAQ 40

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. Knowing your audience and making sure to keep your message directed towards them and very clear is key. December 28, 2008 | David Kinard Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

FEBRUARY 7, 2009

This section has great tips on peer-to-peer applications and discusses its benefits such as the ability to grow your database, build community and constituent loyalty and expand fundraising. Convio says knowing your audience is key because the online tools you choose to use must align with the technical capabilities of your audience.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Also, when Sarah Palin knocked community organizers in her speech at the RNC, we did a rapid response blog post about the real responsibilities of a community organizer.

Social Media 68

Social Media Twitter Action Advocacy 68

See3

MARCH 12, 2008

You will still have the YouTube watermark and still be part of the YouTube community. The price you pay for using it is you must participate in the YouTube community.&# In other words, YouTube feels that for the most part it is enough to direct traffic to third-party sites and let them tap into YouTube’s huge audience.

YouTube 40

YouTube Platform Kickapps API 40

Care2

JUNE 21, 2007

Target your audience: before pouring money into an online ad campaign, make sure the audience of the site your ad appears on is likely to be interested in your nonprofit. Other things like blog communities, discussion forums, and even list servs are nice ways to connect more closely with potential donors and activists.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

MARCH 13, 2009

The audience will have ample opportunity to ask questions and respond. The key to growing your online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation. Panelist: Tara Hunt, Intuit 7. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MAY 22, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. Pose thought-provoking questions that will help spur discussions amongst the community.

Track 41

Track Social Media Media Advocacy 41

See3

MAY 28, 2007

Instead, send me information on things I am interested in and allow my community to tell me about the products and causes they care about while I tell them about my own interests. The prize has to be significant, or seem significant to the target audience. (It In this way, UGC is connected to the idea of permission marketing.

Contest 40

Contest Generation Content YouTube 40

Care2

JANUARY 15, 2009

Especially in blog and social network contexts, it fits in well with #2 and #3: get your communitys feedback on which they like better, A or B, and why. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com 60) Search « What Makes A Campaign Go Viral? congrats to you on Frogloop and Care2! All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

OCTOBER 18, 2007

”) requires nonprofits not to focus entirely on bringing people to the nonprofit’s site, but to expand this focus to include taking the NPO’s mission outward to other communities on the Web. Copyright © 2008, Care2.com Post a Comment | by Share Article Reader Comments There are no comments for this journal entry.

Convio 28

Convio Austin Social Media Advocacy 28

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns.

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

AUGUST 16, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. we just want to help you get your message out to the worlds largest online video community.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. we just want to help you get your message out to the worlds largest online video community.

YouTube 34

YouTube Video Social Media Advocacy 34

See3

MARCH 27, 2008

You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. His thoughtful response: “I know a bunch of people have tried (and there has actually been some discussion within the NTEN blogs and community about it) to use LinkedIn as a fundraising platform.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 17, 2009

It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online. Early Boomers are pretty tech savvy, and have been using the Internet as a communications, ecommerce, and research tool for over 15 years. February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 15, 2009

Everything revolves around the audience. Firstly, know what you want to get out of your campaign or communications online. You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue. What is your real output? Read the full case study here.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

FEBRUARY 17, 2009

It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online. Early Boomers are pretty tech savvy, and have been using the Internet as a communications, ecommerce, and research tool for over 15 years. February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 34

Demographics Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

I'll be using a new online learning platform that I haven't used before and the participants are a slightly different audience than nonprofit staff or at least I think. Technorati rapidly index tens of thousands of updates every hour, and monitors live communities and the conversations they foster. the work of copyright holders.

Remix 50

Remix Professional Technorati Wiki 50

Care2

JULY 26, 2007

Some social networks are set up to enable communications with a lot of people quickly. Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. A lot of it comes down to a numbers game. This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Some social networks are set up to enable communications with a lot of people quickly. Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. A lot of it comes down to a numbers game. This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

SEPTEMBER 14, 2007

I believe that vendors like GetActive (who I work for) will provide the toolkits, but its the community of organizations and technologists in the nonprofit world who will actually develop the innovative results. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

FEBRUARY 3, 2008

Some social networks are set up to enable communications with a lot of people quickly. Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. A lot of it comes down to a numbers game. This list goes on and on.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 29, 2009

Thats my theory. :) Editors Note: Heather is the Nonprofit Community Manager for Change.org May 29, 2009 | Heather For many organizations, direct mail isnt going anywhere. Glennette Clark Online Strategist Community IT Innovators May 31, 2009 | Glennette Clark I dont know what I am tired of more. Giving on social media sites.

Mail 34

Mail Social Media Advocacy Online 34

Care2

NOVEMBER 16, 2006

I believe that vendors like GetActive (who I work for) will provide the toolkits, but its the community of organizations and technologists in the nonprofit world who will actually develop the innovative results. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

Consultant 31

Consultant Social Media Myspace Advocacy 31

See3

OCTOBER 22, 2007

To me, this confirms as viable the strategy of finding those community leaders who will carry your torch for you, and then messaging them with content to distribute to their friends. They both use the MySpace blog, which reminds us again to speak to the community where they are, don’t try and drag them over to your main blog.

America 40

America Social Media Myspace Second Life 40

Care2

APRIL 17, 2008

A good reminder with how you ended the post: Knowing your audience is important. Your community might like to compare these Harris results with results from our own nonprofit web 2.0 / SN survey, located here: [link]. Thanks for sharing! April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. All rights reserved.

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

A good reminder with how you ended the post: Knowing your audience is important. Your community might like to compare these Harris results with results from our own nonprofit web 2.0 / SN survey, located here: [link]. Thanks for sharing! April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. All rights reserved.

Social Network 28

Social Network Social Media Network Donor 28

Care2

MAY 4, 2007

YPAC is an umbrella group formed by the Forum for Youth Investment , Mobilize.org and a few organizations who won Capitol Advantages Youth Civic Engagement Award in 2004. In a sense, YPAC is taking a play right out of Care2s playbook - you know, aggregating a single audience for multiple nonprofits. All rights reserved.

Case Study 28

Case Study Policy Advocacy Collaboration 28

Care2

NOVEMBER 6, 2007

I would love to see someone integrate their data and identify who they have within the social networking communities who are already donors (via mail, phone, online) and target these folks to really become those member-fundraisers. What creative/message will be most appealing to my audience AND 2.) at least for the time being.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

I would love to see someone integrate their data and identify who they have within the social networking communities who are already donors (via mail, phone, online) and target these folks to really become those member-fundraisers. What creative/message will be most appealing to my audience AND 2.) at least for the time being.

Mail 28

Mail Social Media Online Fundraising 28

Care2

JUNE 1, 2009

The trick is to understand and optimize each channel, and to not give in to simple black and white thinking, but to rather think strategically about your message, your audience, and how to provide the most substantive, mission-based benefit for the donors dollar. April 28, 2010 | Shane Andrews Copyright © 2008, Care2.com

Mail 47

Mail Social Media Online Advocacy 47

Care2

MAY 4, 2009

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. As I have mentioned in prior posts , you need to be where your target audiences are.

Social Media 76

Social Media Online Media Communication 76