Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell

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Eric Jacobsen Blog

JULY 1, 2014

Paul Smith , author of the best-seller book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Two key points from Smith are : Experience is the best teacher.

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Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Be clear on: Your target audience. Where does your target audience spend their time online? Leverage storytelling to build a base. Rely on established relationships.

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Advocacy Campaign Tips Storytelling 130

Qgiv

SEPTEMBER 14, 2023

Reach your audience Audience is key. Think about your target audience and what they would be interested in. For instance, a Humane Society’s audience would visit their blog expecting to see things like tips for keeping dogs cool in the summer and recipes for dog treats. Just start.

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Bloomerang

APRIL 20, 2021

Before you communicate with an audience, get together with your board and staff and get your stuff straight. For example, Starbuck’s mission statement is, “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.” Sounds very spiritual doesn’t it? Have a coherent mission.

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Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

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Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Paul's new book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

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Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What impact do you want to have on the world? Be authentic.

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Eric Jacobsen Blog

AUGUST 15, 2012

Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. Use title case to give a sense of authority. Emphasize the timeliness of your ask.

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Gyrus

MARCH 15, 2024

Examples of synchronous eLearning tools include Adobe Connect, Zoom, and Microsoft Teams. Quizzes, simulations, and progress tracking are all examples of gamified elements. For example, insurance companies can implement AR to enhance fire or disaster inspection training.

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Gyrus

MARCH 15, 2024

Examples of synchronous eLearning tools include Adobe Connect, Zoom, and Microsoft Teams. Quizzes, simulations, and progress tracking are all examples of gamified elements. For example, insurance companies can implement AR to enhance fire or disaster inspection training.

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Gyrus

MARCH 15, 2024

Examples of synchronous eLearning tools include Adobe Connect, Zoom, and Microsoft Teams. Quizzes, simulations, and progress tracking are all examples of gamified elements. For example, insurance companies can implement AR to enhance fire or disaster inspection training.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Chad Norman, publisher of I dig webby things.and I bet you do too So much of social media and relationship marketing revolves around storytelling, and this is especially true for nonprofits. These artists are all great examples of how media can be used for social change - as a vehicle for storytelling.

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Saleforce Nonprofit

APRIL 21, 2021

This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . It’s like participating in a panel about a topic that you are deeply interested in with experts and engaged audiences from around the world — and you don’t even have to change out of your sweatpants. Devi Thomas.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. The Playbook includes a few examples and methods for doing this. The Playbook gives you an examples. Here’s some thoughts about each section: What Data to Collect.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. She offers some examples of this approach from the activism field.

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Connection Cafe

NOVEMBER 7, 2014

They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. Is content important?

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Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

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Pamela Grow

SEPTEMBER 20, 2023

To take your donation page to the next level, use these top strategies: Leverage storytelling: New site visitors might not feel completely sold on whether they should give to your organization. For example, a STEM education nonprofit might explain that a donation of $50 will secure necessary school supplies for 5 students in need.

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NonProfit Hub

JULY 10, 2020

An amazing marketing opportunity that comes with a giant audience. especially since social networks are naturally optimized for visual storytelling. Think about your target audience. Try to focus on the platform most used by your target audience. Ask the audience to share their story . What platforms do they use?

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Get Fully Funded

NOVEMBER 10, 2022

To broaden your audience and make ticket purchasing accessible, choose software that accepts multiple payment methods beyond credit and debit cards like Venmo and PayPal. For example, let’s say your nonprofit is organizing a fun run fundraiser. Remember to consider your target audience and design your page to appeal to them.

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Tech Soup

DECEMBER 10, 2014

Did you know that audiences forget 90 percent of what's presented to them? So — given your teeny amount of available time and your equally tiny budget — here are seven easy-to-implement recommendations that will help your audience retain that 10 percent and keep them from sleeping while you speak: 1. Good job, you!

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Nonprofits Source

JUNE 22, 2017

By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Digital channels have made it affordable for brands to communicate their message to a broad audience. Ready to get started? Digital Marketing Plan Chapters.

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Digital Marketing Guide Chapter 111

Tech Soup

MAY 19, 2016

Now the author writes to draw you in to being on the village path. For example, check out this amazing video that tells the story of a volunteer at The Salvation Army by documentary filmmaker Vladimir Pcholkin. People don't connect with other organizations; they connect with other people, Mr. Pcholkin said to our audience.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2013

If you are wondering about the different between these two platforms, here’s a good comparison from TechCrunch , but either platform your nonprofit needs to share compelling videos, that use good storytelling , and support your goals. Guest Post Storytelling Video' Is your organization using Instagram or Vine video?

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Neon CRM

SEPTEMBER 8, 2023

This can help you engage a wider global audience while breaking down geographic barriers. Video storytelling: Emotionally compelling videos showcasing your organization’s impact can help humanize your cause by showing the real people behind your organization’s efforts. This drives trust that can encourage future giving.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Nonprofit Infographics Pinterest Board : a collection of examples of infographics used by nonprofits for different purposes.

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Get Fully Funded

NOVEMBER 9, 2023

Offer testimonials and examples. Remember, storytelling is a powerful way to share your message. A legacy society (or whatever name best fits your mission and audience) creates an easy outlet to offer engagement opportunities to donors. 72% of consumers trust a business more as a result of positive reviews and testimonials.

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Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work. We don’t have the budget for videos.” For a longer, talking-head video, use a tripod.

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NonProfit Hub

MAY 29, 2020

Understand the target audience of your organization. A great example of this kind of strategic partnership is between the V Foundation for Cancer Research and Vs. Cancer. . Include visual storytelling, especially in videos. Author Bio. Reflect on your past failures and learnings. Credible, Recognizable Leadership.

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Eric Jacobsen Blog

JANUARY 1, 2018

Storytelling is a skill. Paul's Sell with a Story book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax.

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Tech Soup

APRIL 18, 2013

2) Don't talk above their head: One way to lose the attention of your audience is to speak over their head. For example, don't assume everyone knows the acronym for your library or organization. If your video gets too long, your audience will lose interest. This post was authored by Clara Navin from Atomic Training.

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Everyaction

JULY 18, 2018

Bonus: some helpful examples and templates to put this into action now. ). Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy?

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Get Fully Funded

JUNE 16, 2022

Additionally, to calculate ROI more broadly — for example, if you wanted to measure your ROI for an entire year — you would also need to factor in overhead costs, including office rent and utilities. . For example, if you spent $2,000 to run your campaign and earned $5,000 in revenue, your ROI would be 250% or 2.5X. Online ads.

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Achieve

DECEMBER 14, 2017

Let’s explore two examples. We wanted to make sure our audience knew two things: MCON is the biggest, baddest conference for people who want social change, and it’ll never be your normal, stuffy, we’ll-talk-at-you experience. About the Author. MCON is for people who give a damn about social change and are ready to take action.”.

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