M+R

APRIL 24, 2024

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Establish Communication Channels for Engagement. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2010

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". Cliff Atkinson's new book, The Back Channel is a must read for anyone presenting at conferences or planning trainings in age of social media.

Channel 87

Channel Instruction Instructional Instructional Design 87

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Media – Photos, Video, Audio. Did You Know?

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2009

When YouTube first started, all of 4 years ago, the quality of the video was bad, the audience wasn’t so huge and messages about changing the world just seemed totally out of place amid the poor amateur video that was appearing on the site. It has both audio and the slidedeck and I was told it was quite packed with useful info.

YouTube 97

YouTube Vlog Channel Camera 97

See3

OCTOBER 19, 2009

When YouTube first started, all of 4 years ago, the quality of the video was bad, the audience wasn’t so huge and messages about changing the world just seemed totally out of place amid the poor amateur video that was appearing on the site. It has both audio and the slidedeck and I was told it was quite packed with useful info.

YouTube 40

YouTube Camera Info Video 40

Qgiv

OCTOBER 5, 2021

Identify your audience. You should also plan to communicate the urgency of your campaign to your audience. Identify your audience. Your audience for your end-of-year giving campaign will consist of both new and current donors. Want more info on how to pull off a great hybrid event? Review your overall annual goal.

Campaign 69

Campaign Practice Giving Social Media 69