Check it out, mate! The 2024 M+R Benchmarks Study is here!
M+R
APRIL 24, 2024
Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.
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