Mashable Tech

FEBRUARY 17, 2025

When Amy Poehler and Tina Fey opened up their audience Q&A for SNL 's 50th anniversary special, we didn't see that Ryan Reynolds moment coming. When Reynolds, sitting beside his wife Blake Lively, stood up to ask something, around 1:50 in the clip above, things got awkward. “Ryan, how's it going?"

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Audience Hints Director Comment 111

NonProfit PRO

SEPTEMBER 28, 2022

As your organization prepares for the year-end, it's important to remember that your constituents may have different priorities now. Here are some tools you can use to assess your current donor database.

Audience 264

Audience Database Donor Tools 264

Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

Strategy 240

Strategy Nonprofit Fundraising Volunteer 240

.orgSource

FEBRUARY 25, 2021

Attracting a wider audience and turning those customers into community is a good way to start. How do you grow membership in a harsh climate? We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on. Going virtual has […].

Community 450

Community Virtual Associations Audience 450

.orgSource

MAY 26, 2021

The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […]. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

Trend 416

Trend Technology Marketing Associations 416

NonProfit PRO

SEPTEMBER 14, 2023

There’s no sugarcoating it, it’s tough for nonprofits to break through the noise and create connections with new audiences. When creating a successful digital program today, it’s important to have a realistic understanding of the digital landscape. So, how can nonprofits capture that attention of potential donors?

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Digital Program Nonprofit Build 289

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 303

Digital Strategy Guide Create 303

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

NonProfit PRO

MARCH 9, 2022

You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. So, you’ve created a strategy for your peer-to-peer email communications. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

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email Communication Attention Audience 356

NonProfit PRO

JUNE 7, 2024

To fundraise for your organization effectively, you must be specific in your mission and define your audience to generate the right support.

Fundraising 246

Fundraising Help Audience Generation 246

Nonprofit Tech for Good

FEBRUARY 23, 2025

This ensures your communications are always targeted to the right audience at the right time. Create dynamic segments: Don’t just set static lists. Use criteria-based segmentation to automatically update lists as donors act.

Personal 293

Personal Fundraising Nonprofit Donor 293

Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Making a show work seamlessly for both audiences. The result is a growing divide in audience experiences. And some podcasters have other priorities.

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Podcast Video Audio Los Angeles 122

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Audience Video 294

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

Websites 272

Websites Content Tips Nonprofit 272

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Social Media Media Social Influence 328

sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 111

Digital Impact Report Marketing 111

NonProfit PRO

MARCH 16, 2022

Here are two things I learned during that time about connecting with new audiences and existing stakeholders that will have a lasting impact on me. The COVID-19 pandemic changed a lot about the world and how we approach virtually everything.

Donor 306

Donor Virtual Audience Impact 306

NonProfit PRO

FEBRUARY 23, 2022

During this transition, nonprofits are turning to new event software and tools to create the best experience for their audiences. Now, hybrid events are thriving as a way to provide the best of both worlds.

Problem 311

Problem Nonprofit Virtual Audience 311

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors.

Media 115

Media Nonprofit Interview News 115

NonProfit PRO

OCTOBER 13, 2023

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

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Measure Relationship Audience Action 298

NonProfit PRO

JANUARY 27, 2023

Is this event still working for your audience, your organization, and your team? As a nonprofit administrator, have you ever inherited a fundraising special event? Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.

Donor 299

Donor Fundraising Mind Audience 299

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

Fundraising 75

Fundraising Channel Audience Donor 75

Ars Technica

FEBRUARY 13, 2025

The results found inaccuracies, misquotes, and/or misrepresentations of BBC content in a significant proportion of the tests, supporting the news organization's conclusion that "AI assistants cannot currently be relied upon to provide accurate news, and they risk misleading the audience." Where did you come up with that ?

Summary 141

Summary News Analysis Issue 141

Nonprofit Tech for Good

FEBRUARY 23, 2021

How to use audience testing and seed groups to improve engagement. << Which social media platforms are the most important for nonprofit video. Which video content types are most engaging. How subject lines, descriptions and calls-to-action can increase engagement.

Video 345

Video Create Free Nonprofit 345

NonProfit PRO

MAY 10, 2024

There is more competition than ever for your audience's attention. Here's how to amplify your organization's content to grab their attention.

Content 246

Content Attention Audience Organization 246

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 340

Grant Google Guide Nonprofit 340

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

Grant 101

Grant Impact Google Nonprofit 101

Mashable Tech

FEBRUARY 17, 2025

On Sunday, Rachel Dratch brought back her iconic SNL character who loves to ruin occasions with home truths nobody wants to hear — and this time, the audience was Ayo Edebiri, Drew Barrymore, Robert De Niro, and Jimmy Fallon. Not on Debbie Downer's watch.

Celebrate 118

Celebrate Audience Time 118

.orgSource

MARCH 18, 2025

This cultural evolution helped APICS remain competitive in an environment where digital disruptors could engage their audiences just as effectively as traditional associations. He challenged both staff and board members to move beyond familiar patterns, avoid the bias of selecting like-minded leaders, and foster diversity of thought.

Government 221

Government Associations Culture Structure 221

Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. First ask yourself, what demographics do these stakeholders fall into?

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Social Media Media Social Nonprofit 329

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

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Lesson Marketing Nonprofit Mobile 302

Fast Company Tech

MARCH 12, 2025

[Image: Korean Air] Other elements of the livery have been tweaked to align with the companys plans to expand: The word Air has been removed from the livery to project Korean Airs standing as South Koreas largest airline, and the brands Hangul name has also been removed with global audiences in mind.

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South Korea Time Phase Design 122

NonProfit PRO

SEPTEMBER 26, 2022

With the ability to capture a large audience, the platform has quickly become a hub of creativity and connection, and can bolster your organization's mission. Every nonprofit should be exploring TikTok. Here are four steps to make the most of this popular social media platform.

Social Media 264

Social Media Nonprofit Audience Media 264

NonProfit PRO

FEBRUARY 15, 2024

Here are the top three strategies that every nonprofit should implement to overcome donor fatigue and keep their audience engaged.

Donor 246

Donor Strategy Nonprofit Help 246

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. SMS/MMS strategies offer nonprofits this unique opportunity. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns.

Strategy 259

Strategy Donor Channel Attention 259

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 249

Social Media Organization Fundraising Media 249