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Courtney coached the Manassas High School football team in Memphis, TN. Finally, my two favorites pieces of advice from coach Courtney are these: Fame is fleeting, accolades are forgotten, money comes and goes--but the proper foundation will remain forever. Storytelling is one of the most powerful ways to communicate.
To generate ideas for a tagline, start by asking yourselves a few questions to see if the answers point to a solution: Why should people donate money to your organization? Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. A bank shouldn’t use the word “bank” or even “money” in its tagline.
Courtney coached the Manassas High School football team in Memphis, TN. Finally, my two favorites pieces of advice from coach Courtney are these: Fame is fleeting, accolades are forgotten, money comes and goes--but the proper foundation will remain forever. Storytelling is one of the most powerful ways to communicate.
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