What’s in your social media measurement tool box and why?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 17, 2011
If you are measuring sentiment, then you’ll need a content analysis tool. If you are measuring attitudes, perceptions, or behavior change, you’ll need to use survey research tools. Kami Huyse , Zoetica, points to Lithium , a monitoring and measurement tool.
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