National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 22, 2011
But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing. Questions of measurement, ROI, and how to set goals and define success were plaguing everyone.
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