Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
A nonprofit CEO reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency.’ “Yes, While all three approaches communicate the same story to the audience , the tone or language changes how the nonprofit connects or attracts the audience.
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