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Remove Attitude Remove Donation Remove Influence Remove Ohio
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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

JUNE 4, 2024

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it).

Los Angeles 105
Los Angeles Program Digital North Carolina 105
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Overhead: Time to Pull Our Heads Out of the Sand?

Connection Cafe

APRIL 20, 2015

On the other hand, Brian Mittendorf, a professor of accounting at Ohio State University’s Fisher School of Business, concluded from research that “there is limited evidence supporting the view that excessive scrutiny of accounting numbers is serving to undermine nonprofit growth” (2).

Time 20
Time Donor Research Issue 20
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