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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Black Country Living Museum TikTok.

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Better Blog Museum Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums. the multidirectional communication, that most museums set up blogs to encourage and explore. He thinks that Avanish Kaushik's model is particularly well-suited for museum blogs. interactivity???

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing. Arts organizations are not alone in this. What are they learning from their experiments? was created.

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Month at the Museum, Part 2: Marketing, not Science

Museum 2.0

Kate McGroarty's month living at the Museum of Science and Industry in Chicago is over. The young actress and teacher beat out 1,500 other applicants and spent 30 days exploring exhibits, participating in live demos, talking to visitors (both in-person and online), and romping through the museum at night. Lisa's goals were met.

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How Networked Nonprofit Use Facebook SMARTly

Beth's Blog: How Nonprofits Can Use Social Media

These can be a brief and simple reminder about civility and respect and deleting in appropriate comments. Want to look at a few inspiring custom landing pages, check these out or cruise through these landing pages of art museums or other nonprofits. Always be commenting. ABC: Always Be Commenting ” on your Facebook page.

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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

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The Public Argument About Arts Support as Seen through the Lens of the Detroit Institute of Arts

Museum 2.0

Residents in the three counties that pay the millage will receive special benefits : free admission to the museum and expanded educational programming. Reading through the 300+ comments online reminded me eerily of the extraordinary 2010 ArtsWave report on the public value of art (full report here , my synopsis here ).

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