Thinking About Donors as Customers
Bloomerang
MAY 4, 2023
Like philanthropy, customer service is uniquely American. We actually didn’t mind and adjusted our attitude. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. When people give to you, they’re not loving the charity.
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