Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
This week, we're covering the third objective in Charlene Li and Josh Bernoff's book Groundswell : energizing (chapter 6). There are experts in every industry, from books to film to art, and they have an important voice in the selection and presentation of content. In other words, find your fans, and empower them to sell for you.
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