Attitude, Calendar, Org and Retention

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. That’s shocking (and pretty scary).

Retention

Retention Donor Change Blackbaud

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

JANUARY 6, 2014

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.

Retention

Retention Donor Change eBook

Nonprofit Technology

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Webinars

Stay Connected