What you need to do NOW to make sure your digital ads program is ready for election season
M+R
JUNE 4, 2024
More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). Lastly, keep a close eye on your geo-targeting.
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