Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
A nonprofit CEO reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency.’ “Yes, The truth is that fundraisers must sort out when and how to message their constituents using positive, negative, or a blend of both. Yes, we’re in deep sh*t on many levels.
Let's personalize your content