MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
This goes across generations--people pay attention to social cues--one of the most powerful behaviors out there. If the organization doesn''t know its stories, how can it have any insights? Beneficiaries are the protagonists of the stories. Get millenials to talk about your work, your story, you''ll get a much bigger return.
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